Iohana Ruiz 🇧🇷🇨🇱🇺🇸

•Gaining hands on experience in AI by using and selling an agent on WhatsApp that teaches English as a Second Language, and is powered by ChatGPT 4.0. •Creating a personalized platform to sell AI and private English classes through Social Media, Landing Pages and Growth Marketing Strategies. •Has been teaching English to professionals and people of all ages since 2007.

-Responsible for generating email lists to the Business Developer Manager using Apollo and ChatGPT. - Targeting US companies in the fields of Manufacturing and Distribution. -Responsible for creating email sequences and email content on Apollo.

•Growth Marketing for students who aim to start working with Marketing either for their businesses or as professionals in the job market.

Acquisition and activation through Meta. Duties: •Inbound Marketing Strategy and Operations. •Growth Marketing Operations. •Acquired 15 qualified leads in 3 days and generated qualified meetings to SDR and Sales Executive.

In charge of positioning the company among SMB and its verticals by implementing a product led growth approach (self service strategy) for donation companies which made less than R$100K per year. Through a comprehensive dashboard and a marketing toolkit (onboarding through email), I was able to develop a cutting edge marketing strategy along with inside sales. Results: created landing page in which payment and customer service (FAQ) were automated.

-Summary: • Led Nuvemshop partnership operations. •As the first hire based in Brazil, I had the opportunity to learn from being exposed to different fields, such as Sales Enablement, Product Marketing, Market Research, Business Development and Customer Service. •Created and implemented Customer Support and Pre Sales operations on HubSpot. •Trained new hires on how to address tickets and conduct inbound and outbound operations. •Created Sales Enablement playbooks (best practices). •Promoted a mobile and web app by applying content and customer adoption practices (Product and Sales Led approach). •Created and operated email and chatbot workflows. •Designed and created emails, landing pages, website, forms, conducted user onboarding. •Identified system improvements, as well as implemented them. •Delivered Product Demos and Sales Meetings. -Soft Skills: •Hired, defined and managed expectations, in addition to training a team of 2 people: Pre-Sales/Account Executive and Customer Support. -Performance and Managerial Skills: •Acquired 550 users in 6 months in partnership with Product team. •Generated e-mails > 41% Open Rate and 20% CTR. •Generated Sales within 15 days of product launch and built user case based on results. •Reported to CPO and CEO. • Reported on KPIs based on pipeline stages: account created, created campaign, finished onboarding, qualified to buy, pending, lost, won. • Interviewed potential customers and helped product team remove technical barriers, as well as accelerate Time to Market. • Reversed negative scenarios and improved reviews on Nuvemshop Marketplace. -Market Research and Content marketing: •Studied platform in depth, as well as conducted SWOT Analysis and Research on Brazil´s Ecommerce landscape to market unfair advantage through compelling content in different channels, such as website, nuvemshop partners' page, emails, SMS. •Created and implemented FAQ. •Translated content for SMS campaigns from English to Portuguese.

🎯 Clients and Projects 🌍 2024 -My James🤖🇧🇷(AI powered chatbot on WhatsApp): •Marketed, generated leads and sold an English as a Second Language Virtual assistant/tutor powered by AI. -It’s a Paw 🐾 🇺🇸: Mobile App •Marketing Plan and Market Research on Brazil's Pet industry. -Fundraiseup 🇺🇸: SaaS • Created landing pages for a Product Led Growth model. •Created 3 month Marketing Plan to self service tiers. 2022-2023 -Convertedin 🇪🇬: e-commerce (SaaS) •Created Product Marketing Strategy and delivered Inbound Marketing operations. Generated Sales. -Summ.link HR Tech 🇧🇪: SaaS • Created Sales Pitch (content, storytelling) to Clevel. • Created Content Marketing Strategies/Operations (Social Media). •Conducted Marketing Research (Persona analysis and Market research, SWOT and competition landscape). •Recommended improvements regarding "3 mins pitch", according to Market and Company needs. 2018-2021 🇧🇷 -Fintech +Na Conta: •Generated > R$40K revenue in one week by running SMS Short Code Campaigns. •Increased lead generation on Landing Page. •Generated >5K clicks on SMS campaigns in a period of 3 weeks. -Real State Sector (Marcanni Construtora, Ztech and Axpe Imóveis) •Generated 25 marketing qualified leads, 10 sales qualified leads, 1 business opportunity (visit) to Sales Team (Real Sector) in a period of 15 days on Facebook. • Created Inbound Marketing and Inbound Sales operations (e-mails and playbooks). •Delivered new formats of paid campaigns on Facebook (Instant Experience, Leads Ads Form). •Increasead Lead Generation, Engagement and Landing Pages views. 2016, 2017 🇧🇷 -Health Tech Sector (Escala.app, TelaVita, Rapicare): •Performed Google Ads and generated Marketing Qualified Leads by using engaging content and compelling keywords. •Created Inbound and Outbound email sequences in order to engage leads and convert them into Sales Qualified (SQL). -Gympass (2016): •Created content in English (blog posts).

📱White Label platform designed to improve course completion and student´s performance by offering a dynamic timeline and active learning resources, in which a community of Entrepreneurs, Professionals, Students, Universities and Companies interact by sharing microcontent about a new accquired skill or by learning from each other through debates and study groups.

🎯Deliverables: • Generated R$ 60K Sales in 3 months by running nurturing campaigns over email. • Generated 200 MQL in 3 months and 10 new business opportunities through webinars and emails. •Collaborated with the Community (students, alumni, teachers, admissions, program and career teams) in order to understand customer behavior and increase awareness/conversion (applications) . •Created workflows and emails on Pardot. •Used Salesforce to understand segmentation, lead scoring and decide how to communicate with existent database in order to drive action (nurturing and conversion campaigns). •Acted upon a Growth methodology.

Startups: Fidelizar+ 🇧🇷: Customer loyalty Byteinmotion (Brazil and 🇵🇹): Facilities Habits.ai 🇲🇽: Health and HR Tech 🎯Deliverables: •Lead generation: Startup hunting and discovery of new technologies and potential businesses/entrepreneurs. •Managed people and a small Marketing team (Designer, Social media and 3rd Party Provider, as well as other indirect stakeholders). •In charge of Growth initiatives in order to generate qualified leads both to the Startups from portfolio and to FCJ brand. •Responsible for Website performance, Landing Page performance, Social Media A/B Testing, Smart Content (video, audio, text formats) and Branding. •Responsible for OKR´s management and weekly Sprints.

- GPA: 3.03 - Masters Graduate Program - Specialization in Leadership, Entrepreneurship and Marketing Consulting.

BI to entrepreneurs.

Course includes: Microsoft softwares (Excel, Power BI, MySQL, VBA, Dashboards)

- Bachelors with emphasis in Online Communication.

- Took Photography and Psychology as electives, as well as Arts and Crafting -Was TOP A student in Algebra and Calculus. - Stood out in sports (tennis, soccer, track and field).