Ioannis Philippides

Senior Marketing Consultant - Power BI @ TD Reply

About

𝗜 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗱𝗮𝘁𝗮 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗶𝗻𝘁𝗼 𝗰𝗹𝗲𝗮𝗿, 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 — 𝗰𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 𝗱𝗲𝗲𝗽 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻 𝗣𝗼𝘄𝗲𝗿 𝗕𝗜, 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗙𝗮𝗯𝗿𝗶𝗰, 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. As a 𝗦𝗲𝗻𝗶𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗮𝘁 𝗧𝗗 𝗥𝗲𝗽𝗹𝘆, I work with global enterprise clients such as 𝗧𝗼𝘆𝗼𝘁𝗮, 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮, 𝗙𝗲𝗿𝗿𝗲𝗿𝗼 and 𝗮𝗱𝗶𝗱𝗮𝘀, delivering scalable BI solutions that enable better decisions across digital analytics, customer journeys, brand performance, and marketing effectiveness. My work spans the full analytics value chain: • Designing semantic models and advanced KPI frameworks (RACER, LTM/YTD, lower funnel, membership analytics) • Leading Power BI and Fabric implementations across Snowflake, Databricks, and multi-source architectures • Building high-impact dashboards used by executive, marketing, and product teams • Driving data governance, measurement standardization, and dashboard automation Alongside my consulting work, I’m an active community leader and speaker. I co-lead both the Berlin and Athens Power BI User Groups, organize events, moderate expert sessions, collaborate with MVPs and community leaders, and regularly speak about Power BI, semantic modeling, best practices, and Microsoft Fabric. I’m passionate about helping teams use data more intelligently, bridging the gap between business and engineering, and enabling organizations to scale analytics efficiently. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀: Power BI • Microsoft Fabric • DAX • Power Query • Semantic Models • Dataflows Gen2 • Snowflake • Databricks • dbt • Data Visualization • Dashboard Design • Marketing & Consumer Analytics • Automotive Insights • KPI Frameworks • Measurement Logic • Analytics Engineering • Community Building • Public Speaking

Country

Germany

City

Berlin

Industry

Management Consulting

Skill

Storytelling with Data, Extract, Transform, Load (ETL), Marketing Analytics, Dashboards, Azure Databricks, Snowflake, Semantic Modeling, prepare the data, model the data, Automotive, Fast-Moving Consumer Goods (FMCG), Figma, Figma (Software), Microsoft Fabric, Microsoft Power Query, DAX, Jupyter, Python (Programming Language), Food & Beverage, Food

Experience

Senior Marketing Consultant - Power BI

TD Reply

2024-4 - Present · 2 yrs 6 mos

Berlin, Germany

• 𝗧𝗼𝘆𝗼𝘁𝗮 𝗘𝘂𝗿𝗼𝗽𝗲 & 𝗚𝗲𝗿𝗺𝗮𝗻𝘆: Designed and delivered advanced BI products (Business Cockpit, TDG Benchmarking, Lower Funnel), integrating GA4, CRM, and offline datasets into Snowflake & Power BI semantic models. • 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 (𝗔𝗜𝗣): Architected the Assets Tracker pipeline and dashboard, standardizing multi-year asset spend, fee tracking, and submissions from dozens of OUs. Built robust Power Query logic and data quality workflows. • 𝗮𝗱𝗶𝗱𝗮𝘀 𝗠𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗽𝗽 𝟮.𝟬: Co-designed KPI logic, loyalty behavior metrics, voucher logic, and event-based user journeys. Built Databricks-powered ingestion and modeling pipelines. • Developed and maintained 𝗞𝗣𝗜 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 and reusable measurement logic for marketing and customer experience teams across industries. • Collaborated closely with DataViz, Automation, and DevOps teams to industrialize dashboards, automate refreshes, and implement governance best practices. • Supported the rollout of 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗙𝗮𝗯𝗿𝗶𝗰, training internal teams and advising clients on migration, semantic modeling strategy, and Data Factory adoption.

Marketing Consultant - Power BI

TD Reply

2022-12 - 2024-4 · 1 yr 5 mos

Berlin, Germany

Marketing BI Analyst

FORMEL SKIN

2021-11 - 2022-11 · 1 yr 1 mo

Berlin, Germany

Data Analyst

KLARSTEIN (Berlin Brands Group)

2021-1 - 2021-11 · 11 mos

Berlin, Germany

Global Sales Analyst

wefox

2019-6 - 2020-12 · 1 yr 7 mos

Berlin Area, Germany

- Create sales reports for the CEO & CSO using Salesforce and Power BI - Data based consultation of Broker Managers - Ad-hoc reports for company's stakeholders across all countries - Maintain & enhance existing reports

Research Associate

University of Kent

2019-3 - 2019-8 · 6 mos

- Conducted longitudinal & sentiment analysis - Performed data mining using R programming language - Scraped Twitter API and reached results by comparing stock market prices

Gap Months

Traveling

2018-10 - 2019-2 · 5 mos

Russia, China, Vietnam, Cambodia, Thailand, Singapore, Malaysia

Analyst Internship - GSC Europe- Central Services

KPMG Deutschland

2018-7 - 2018-10 · 4 mos

Berlin Area, Germany

- Built a consulting tool for the R&D Department - Enhanced existing reports and dashboards - Created reports for other departments using Power BI

Marketing Project Manager (internship)

First4Mortgages

2018-3 - 2018-6 · 4 mos

Southend on Sea, United Kingdom

Increased market share through the use of e-channels to extend client reach by applying SEO, Google Analytics and various Web Marketing tools

Junior Business Intelligence Analyst

Pepper.com - The World's Largest Deal Community

2017-6 - 2017-10 · 5 mos

Berlin Area, Germany

- Created reports for the Marketing and Product department using MySQL - Processed and cleaned data prior analysis - Built ETL and automated reports using Pentaho - Produced data visualizations, graphics and dashboards in Power BI

Teaching Assistant

Leiden University

2017-2 - 2017-4 · 3 mos

Leiden

Teaching assistant for Dr. H.G.J. van Mil. My activities include assisting in statistical courses offered by the biology department of Leiden University.

Education

University of Essex

Business Analytics

2017 - 2018 · 1 yr

Le Wagon

Data Science

2022-7 - 2022-9 · 3 mos

Attended Le Wagon Berlin (Batch #954). 9-week full-time intensive coding bootcamp to learn Data Science with Python: Data Analytics with SQL, BigQuery, Pandas, Numpy, and Matplotlib; Statistics with Scipy, Seaborn and Statsmodels; Machine Learning with Scikit-learn; Deep Learning with TensorFlow Keras; and develop Data Products with Google Cloud Platform, ML Flow, Flask, Heroku and Streamlit.