Inês Mota

Key responsibilities: - Organizing and implementing the brands' annual marketing plans for the market, including actions at the point of sale, online actions, PR, Media and others - Creating and controlling brands budgets - Managing Teams - Doing monthly orders, managing stocks and doing forecasts - Point of contact with the international brand (reporting and approval of actions), sales team (preparation and organization of all activities), training (coordination of activities and work material), and trade (follow-up and organization of animations (store and digital)). - Preparing and organizing events to launch new fragrances. - Preparing and presenting new launches to the team and clients.

- Participated on the brand activation of 4 brands: Lierac, Phyto, Jowaé and Roger&Gallet. - Participated on the development of website pages, landing pages, newsletters (through Mailchimp) and other digital communications alongside content and design teams. - Developed marketing campaigns and worked closely with: Tv, Radio and Jcdecaux. - Developed social media campaigns with Portuguese influencers to grow engagament. - Managed marketing content for social media, reporting activities and results to brand management team. - Supported Trade marketing area. - Worked closely with sales team on the pharmacies activations. - Provided technical assistance with products and answer customers' questions about their purchases or experiences.

- Supported marketing team by writing and editing social media posts. - Optimized product advertising on company website, Facebook and Instagram. - Improved the company's website. - Assistant buyer - jewelry. - Presence in several jewlery international fairs.