Intissar Dennaoui

• Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives. • Lead the translation and execution of the marketing strategy into impactful retailer programs, respecting and tracking budget and commercial targets. • Bring field intelligence to define brand-specific activity programs with marketing and commercial departments. • Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team. • Review & Analyze promo performance and propose the most suitable promo strategy. • Working closely with Category and Sales team to drive In-store activations and best in class executions. • Managing the total country trade spend, and actualization by customer. • Drive Store executions and corrections with the sales team based on Sell-Out Data.

• Currently handling the biggest account in the Modern Trade Channel that contributes to 23% of total Nestle UAE Business. • Managing and activating the loyalty program with Carrefour Head office across all key account customers. • Defining & managing Perfect store for availability, share of shelf and assortment across retail. • Contributing to the growth of Nestle’s Market share by Category through in-depth sellout analysis by leveraging on EPOS data. • Lead on the integration planning process of Carrefour hypermarkets and re-adjusting store deliveries via central warehouse. • Innovated and automated performance tool to evaluate and analyze the performance of Nestle’s selling portfolio by category for all Nestle Key account customers. • Implemented new launches, events, and activations with the customer on monthly basis. • Lead a team of 10 merchandisers and ensured a proper coaching and daily feedback to maintain and enhance perfect store. • Developed and maintained strong customer relationships daily to ease all end-to-end operations. • Optimized monthly investments and tactical promotion deals with our partners to support and boost sale. • Assist in CATMAN and Section development of “PET Lane” in Carrefour Ibn Battuta.

• Support in the growth of the food category for UAE business by capturing opportunities with customers through offering new product innovation bridging specific needs and ensuring to equip the sales team with knowledge to generate leads and fill the sales funnel. • Drive sustainable Net Sales Growth of Nestle Professional across Food and Beverage categories in 2020 in UAE & Oman. • Analyze Food and Beverages categories monthly sell in for 2020 in UAE & Oman in priority channels to drive conversions and support in bridging gaps to grow the Net Sales Growth. • Develop 5C insight report for all priority channel for UAE & Oman capturing latest updates and channel trends • Develop Channel and Category expertise in priority channels to venture into new market opportunities • Accelerate growth in priority channels via calendar activations planning that strengthens our partnerships with our customers, increases our Net Sales Growth, and drives sustainable end customer coverage and penetration.

• Category oriented focused handling Nestle F&B Portfolio across Modern & General Trade. • Working Closely with Sales and Category Development Teams to run impactful activations and to identify white spaces across key accounts. • Handling back-to-back Operations and execution processes with third Party agencies to ensure the shopper’s accessibility and availability resulting in a winning “Path to Purchase”. • In-store investment optimization across all customers on total planned spends vs. actual to monitor end of year saving. • Generate trials and maximize consumption among the focused target group to block competition as well as optimize on switching consumers with prudent sampling strategies. • Ensure Category & Customer MS growth through Epos deep drive on effectiveness, off take, penetration from brand performance, Innovations, and activations. • Market visits & shopper observations to generate insights towards better understanding of a shopper journey. • Assignment of best-in-class caliber brand ambassadors to represent Nestlé sampling plans to ensure exceptional implementation within the agreed time frame and budget. • Conduct regular knowledge trainings and coaching sessions with our third-party agencies and brand ambassadors to continuously be one step ahead of competition. • Work closely with suppliers to ensure point of sales material execution in coordination with sales force as per monthly deployment plan. • Negotiate with suppliers on POSM production costs to ensure efficiencies and savings for the overall Organization.