William Witt Bloomstein

Chief Marketing Officer for instant Connect Software LLC and the Dillon Kane Group (DKG). Instant Connect is the world's leading IP-based tactical communications platform for military, FedCiv, and high-value industry. The Instant Connect Enterprise™ (ICE) platform is the voice engine of the U.S. Army and is actively engaged with various allied militaries worldwide. http://www.instantconnectnow.com​ DKG is a privately-held group of affiliated companies that builds enterprise software businesses such as Instant Connect. Our group focuses on software assets, innovating and building software businesses with our own capital and select outside investors. We use a long-term investment horizon that drives value for customers, partners, employees, and investors. http://www.dillonkane.com​

Consultant to a global enterprise software firm carving a leadership position in B2B. Managed global marketing function including brand messaging, digital/media, sales enablement, and thought leadership to support a powerful partnership model involving some of the world's biggest brands.

Senior creative/marketing executive providing strategic marketing and creative services for technology organizations seeking genuine competitive advantage. Clients included IBM, Xerox, Hewlett-Packard, Motorola, Honeywell, Tyco, CommScope, GTE, Gartner Research, Forrester Research, Comverse, Kronos, iRobot, Owens-Illinois, Penske, Silicon Graphics, Sterling Commerce, Stratus, Sun, Teradyne, OpenText, Tridium, and others. RECOMMENDATIONS - SEE COMMSCOPE BELOW. “Willie drives much of our product messaging and he hits a home run every time.” - Honeywell “Terrific creative collaborator with the ability to deliver powerful messaging. Some of the finest copywriting we’ve seen."​ - Kronos “Willie refreshed our corporate brand with new messaging and identity. He walked the tightrope perfectly between our past and a very exciting future"​ - OpenText

Directed global marketing organization to positively impact revenue, growth, and brand performance at CommScope. • Drove all product and enterprise-level marketing activities for CommScope's infrastructure management ecosystem including Data Center Infrastructure Management (DCIM), modular data centers, IoT Platforms, and more. • Collaborated closely with Operations, PLM, and Sales to conceive, develop, and execute global brand management, thought leadership, revenue generation, and new product launches. • Wrote and directed a wide range of inbound/outbound campaigns, mini-websites, brochures, white papers, customer case studies, press releases, blogs, and social media activities. • Managed Voice of the Customer programs to identify gaps and opportunities. • Launched and managed Analyst Relations with Gartner, IDC, 451 Research, and other research firms as both Account Manager and SME. • Presented at worldwide customer technology showcases.

Directed strategic marketing and all global marketing activities for software start-up (only marketing exec in the organization). Worked with CEO to drive global thought leadership in early days of data center infrastructure management (DCIM), carving a clear competitive leadership position for iTRACS as a pioneer in the DCIM space. These marketing efforts helped contribute to iTRACS' market leadership and its eventual acquisition by CommScope. Responsible for creating and directing: • Corporate, brand, and product messaging • Sales/marketing collaboration and leadc generation activities • Web site, blogging, email blasts, eNewsletters, brochures, etc. • Public Relations, Media, and Trade Show activities – press, interviews, trade events, etc. • Analyst Relations with Gartner, IDC, 451 Research, and other research entities iTRACS was acquired by CommScope in March, 2013, where I expanded and extended my marketing leadership role (see above).

• Managed creative team and $1 million+ communications budget in 20-person corporate communications department • Provided creative direction and oversight of all corporate and product advertising, direct marketing, and collateral for Motorola Codex • Drove thought leadership in data networking (pioneer in the field) and the business value of digital communications — in the early days! • Wrote brochures, ads, white papers, newsletters, direct mail campaigns, and other key communications projects

• Chief Copywriter and message-maker across all product lines and communications programs for Teradyne (formerly GenRad) • Wrote brochures, data sheets, annual reports, newsletters, direct marketing campaigns, and full range of corporate communications initiatives