Inna 樱娜 Kochanzhi

Chief Account Officer @ Gentlemen Marketing Agency

About

I help brands start and develop their business in China. From theory to practice. At any stage, towards any goal. I HELP BRANDS THAT LOOK FOR: - consulting: guidance, advice, strategy - market data and analysis - Chinese social media setup, content and community management - brand awareness, reputation and media coverage - distributors - B2B partners - launch and growth on Chinese e-commerce platforms (from setup and design to management and sales) - creative campaigns I am a link between a brand and my very local team: I listen and guide, I consolidate and pass information, I control and manage. WHAT HAVE WE ACHIEVED? - growth from a small marketing agency to a TMALL partner with around 100 people in the team - over 1200 projects managed - 18M RMB with a single client in a single day - TMALL Top 5 Sellers for several clients in their respective categories - 1 billion social media exposure for a single client - 150 million exposure from a single offline event - ROI 1:10 in a TMALL event - 130 distributors for a brand from a single campaign WHO HAVE WE WORKED WITH? We have been working with small companies and start‐ups all the way to multibillion‐dollar companies: Guerlain, L’Oreal, Avene, Boiron, YSL, and many more. We have dedicated departments for foreign and local clients. HOW CAN I HELP YOU? I can guide you. I can help you explore your segment in more details. I can help you find challenges and solutions. I can help you find a distributor. I can get you on Chinese platforms. I can develop a strategy for you. I can give you a local team to implement it from zero. I can help you to delegate everything to a local team. I can help you to communicate with China. I can help you keep your DNA in China. *************************************** If you would like to discuss any of the above in more detail, don’t hesitate to message me on LinkedIn or contact me on: Book a call: https://fantastical.app/inna/30-minute-meeting-with-GMA/ Websites: marketingtochina.com, cosmeticschinaagency.com, gma-china.com.cn (and many more 😹)

Country

China

City

Jing'an District

Industry

Marketing & Advertising

Skill

Social Media, E-Commerce, Advertising, Strategic Consulting, Strategic Planning, Project Management

Experience

Chief Account Officer

Gentlemen Marketing Agency

2023-6 - Present · 3 yrs 4 mos

Shanghai, China

1. I lead my Chinese team in the following key areas: - distribution in China; - social media; - market research; - e-commerce; - reputation; - branding campaigns. 2. I ensure there’s a good balance between your DNA and adaptation to the Chinese market. 3. I manage projects and communication with China in the most painless way.

Head of Cosmetics Division

Gentlemen Marketing Agency

2019 - Present · 7 yrs

Shanghai City, China

I help brands start and develop their business in China. From theory to practice. At any stage, towards any goal: - I guide companies regarding their respective category in China. - I help them explore their segment in more details. - I help them find challenges and solutions. - I help them find a distributor. - I get them on Chinese platforms. - I develop strategies for them. - I give them my local team to implement it from zero. - I help them to delegate everything to a local team. - I help them to communicate with China. - I help them keep their DNA in China. - I help them manage China.