Inna Cansana

- Provided strategic direction for paid and owned media & content strategies across 15+ emerging markets (Asia, Middle East, Europe, LATAM), optimizing media mix and digital touchpoints for Haagen-Dazs, Nature Valley, Old El Paso, and Betty Crocker brands. - Drove an ROI-focused approach utilizing Marketing Mix Modelling (MMM) insights to optimize media effectiveness and elevate cross-market learning, directly informing digital platform investment decisions. - Collaborated with media and creative agencies to develop and execute media plans, ensuring sufficiency and strong alignment with brand strategies, integrating digital experiences into broader campaigns.

Digital & e-Commerce lead for the adult nutrition (Swisse) & baby care (dodie, Biostime) brands in SEA - Managed the following markets: Singapore, Malaysia, Thailand, Indonesia - Handled the social, search, e-commerce, and DTC workstreams - Spearheaded the creation of Swisse Singapore's and Swisse Malaysia's own online official store

- Digital team of the global brand, Pond’s – handled the e-commerce, search, social, and website work streams - Closely worked with the top markets of Pond’s (India, Indonesia, Thailand, Philippines, Vietnam, USA, Mexico, Colombia, and South Africa) in creation and execution of digital strategy

- Digital media champion for the Unilever Philippines brands - Oversaw the digital media plans (social, search, display, mobile) of all categories, ensuring campaigns are optimized - Managed the Media Command Centre, a team of four, dedicated to service internal teams for consumer insighting, competitive analysis, crisis management, etc.

- Managed the digital activities of Jollibee Foods Corp - Handled the Facebook, Instagram, and Twitter accounts of Jollibee Philippines – making it the top social channel for a QSR in the Philippines in 2014 to 2015 - Led the production of the Jollibee Independence Day video, “Bakit ang Sarap Maging Pilipino?” This project won a gold Araw Values Award for Advocacy Communications in 2014 - Spearheaded the production of the Jollibee Facebook App “My Yum Favorites” *Agency credentials: Three-time Campaign Asia Digital Agency of the Year (2012- 2014, Philippines)

- Handled the social media accounts and digital activities of San Miguel Brewery and Unilever Philippines (Cream Silk, Eskinol) - Launched and managed the production of the corporate websites of San Miguel Light, San Miguel Pale Pilsen, San Miguel Lifestyle Brews, San Miguel Flavored Beers, and Cream Silk Philippines - Launched the San Miguel Flavored Beers "Game Tayo!" mobile app, which used augmented reality on the beer packaging

- Worked with product heads on marketing campaigns for Cisco, Avaya, Huawei, and Dell products - Responsible for lead generation through cold calling, email blasts, and re-connecting with stagnant clients - Regularly released news articles and updates from the product partners - Arranged the external events for DTSI