Inna Bieliaieva 🇺🇦

Coordinated updating and support of the company's website Managed data transfer from Santafox to the new cms Opencart Launched automatic loading of information from 1C to the site. Collected, described, prioritized business requirements. Planned current and subsequent tasks for filling, revision, developing the website. Planned team members' tasks, schedule, and budget.

Created a marketing department Managed transfer to the new platform (Opencart) of the online store spektrum.su, design update Сoordinated updating, support of the TM website, customer reviews, contextual advertising, creating, promoting accounts in FB, Insta, targeted advertising, creating a YouTube channel, filling it with unique video content

Coordinated support, control, and content filling of 11 sites of the Aster Group of Companies. Developed new sites for the company (aster-m.su, idis.com.ua). Сreated site wireframes

Participated in Scrum team. Compiled a profile of the target audience, conducted a customer survey, analyzed social networks. Based on this analysis, recommendations were made on the use of social media for brand promotion.

Developed strategy and implemented marketing policy at the enterprise. Managed a team of managers, designers, content-managers Created technical specifications for the e-store. Coordinated, analyzed the work of contractors (SEO website promotion and contextual advertising)

Conducted analysis of the company’s marketing activities and prepared a SWOT analysis with conclusions and recommendations. Analyzed the current market situation and new business opportunities. Managed advertising activities, maintained the company website, and developed updated promotional materials. Organized loyalty programs for existing customers. Managed 1 direct report. For LLC “Institute of Physiologically Active Compounds” (www.ipacom.com), developed marketing positioning for a new product (C60 Fullerene Water), defined go-to-market strategy, target audience, advertising tools, and budget, and successfully launched trial marketing. Managed 2 direct reports.

Responsibilities: • Developed operational and strategic plans. • Analyzed the market and competitor activities. • Defined market structure and identified the most effective sales regions. • Assessed prospects for new products and planned market entry. • Conducted sales and competitiveness analysis. • Determined market share and the company’s market position. • Supported client base development. • Strategically planned department activities. • Developed company advertising campaigns. Achievements: • Built the company’s marketing department, recruited and trained marketers. • Conducted market research to identify the company’s position, enabling strategic planning. • Assessed and launched new products (elevator motors) to the market. • Identified customer expectations, improved product design, prepared for rebranding, and created advertising activities. • Recommended new sales channels for consumer goods, which increased sales of well pumps and feed grinders. • Managed 4 direct reports.

Responsibilities: • Built and expanded the client base. • Searched for potential clients and conducted preliminary negotiations. • Prepared tender documentation. Achievements: Expanded the client base and secured orders for equipment repairs from major industrial clients such as Illich Iron and Steel Works (Mariupol) and Donetsk Metallurgical Plant.

Successfully completed the Project Manager course by GO IT, gaining hands-on experience in Agile/Scrum, project planning, risk management, and team coordination through real-world projects. Ready to lead teams and deliver results in dynamic environments.