Inmaculada Flethes Morell

While finishing my studies in sociology, possibly the question I was asked the most during my four years of career was: "What is sociology for? It's true, at the beginning I answered things like: "I'm not sure", "I'll have to take the competitive examination".... It was then when I decided to take a different approach to sociology and to focus on the implementation of strategies, the behaviour of society and the different studies on lifestyles. At that point, I realised that what I was really passionate about was the world of Communication and Marketing. That is how my experience at Loyola University started, where I took the Master's Degree in Corporate and Digital Communication Management together with the Diploma of Specialisation in Digital Marketing, where I had the opportunity to learn and get trained in a sector unknown to many, but which is always present in our daily lives.