ingrid herman

experienced manager

About

NYU Stern MBA (dual concentration in Finance and Marketing) with 7 years' experience in adding value through innovative brand marketing, product management and strategy consulting.

Country

united states

City

new york

Industry

cosmetics

Skill

market research, brand development, product marketing, competitive analysis, brand management, consumer products, marketing, management, marketing management, data analysis, variance analysis, p&l management, strategic planning, brand developement, pricing strategy, revenue forecasting, department budgeting

Experience

u.s marketing: marketing manager, abm, coordinator

coty

2012-7 - 2016-9 · 4 yrs 3 mos

experienced manager

consultant

a. fuentes advisory

2018-3 - 2018-8 · 6 mos

consultant, quantitative support

prs international

2009-11 - 2010-1 · 3 mos

* Designed over 30 questionnaires to predict performance of specific packaging attributes for major brands * Checked and analyzed data to create client reports, presented insights to senior management

product specialist

mac cosmetics

2006-6 - 2009-1 · 2 yrs 8 mos

marketing manager, boots no 7 skincare and color

boots retail usa, inc.

2016-9 - 2018-3 · 1 yr 7 mos

* Created US pricing framework and optimization model that incorporated elasticity, promotions, psychological thresholds and commercial due diligence, resulting in a +23% projected revenue increase for FY 2018 * Led and coordinated cross-functional teams to optimize inventory management protocol and workstreams by developing a new synergy model that maximizes profit, mitigates out of stocks and delivers lower COGS * Generated a +98% revenue increase on No7 Cosmetics by refining strategic brand positioning, product assortment, media mix, field training and in-store promotional tactics, leveraging formulation expertise * Successfully pitched expansion of No7 Cosmetics into Canadian market with an account-specific activation plan to increase brand awareness, recruitment, and trial * Identified and established new business relationship with promotions vendor, contract negotiation resulted in 25% cost savings * Selected to present brand vision at annual company meeting, with audience of over 200 worldwide employees

consultant, global product innovation

avon

2011-12 - 2012-6 · 7 mos

* Identified over 50 new product and positioning ideas and brand opportunities for Americas business * Created quarterly trend presentations detailing competitive landscapes for depilatory, body and hair categories

manager - strategy and transformation

grant thornton llp

2018-7 - Present · 8 yrs 3 mos

coordinator, global marketing

fusion brands inc.

2010-2 - 2011-12 · 1 yr 11 mos

* Repositioned products to meet market potential, generating +12% incremental gross revenue through new distribution * Designed market research strategy focused on demographics, usage, brand loyalty and purchase motivators