Inês Menezes

Leading in-store activations across duty-free shops for iconic brands such as Toblerone, Milka, Cadbury, and Oreo.

- E-commerce lead in Spain for E-Retail and EB2B - Account management of retailers and definition of brand and promotional plan - Digital content management and optimization - Retail Media performance management with agency

- E-commerce lead in Portugal for all Mondelez brands (Biscuits, Chocolate, Gum&Candy, Cheese and Grocery) - Account management and definition of brand and promotional plan for the channel - Digital content management and optimization - Retail Media performance management - Development of e-commerce new business opportunities

- Digital Strategy: Develop and execute the overall digital marketing strategy for the brand across Portugal, Spain and France -CRM & Loyalty: Project management and strategy for the brand's new loyalty program - E-commerce: Content managment and project management of new website launch - Digital Communication: Planning and execution of digital communication plans for product launches and other initiatives - Campaign Management: Managing digital advertising campaigns with external agencies - Email Marketing & Automation: Creating and managing email marketing campaigns and automation workflows - Social Media & Community Management: Managing social media presence and engaging with the online community - Content Creation: Managing photographic and video production for digital channels

Responsible for Decoration, Painting and Lighting in the online store: - Strategic communication plan for the launch of new product collections and implementation in all digital channels - Content management and digital strategy - Monitoring and analysis of main digital KPIs and metrics - Development of tools to increase website sales - SEO/SEM - UX/UI analysis and improvements - Project management

Iberian digital transformation project: implementation of a new product and assets database for several marketing channels of the company

Courses: Business strategy; Public Relations & Influencers; Social Media Marketing; Social Media Advertising; Content Marketing & Creativity; UI/UX Fundamentals; Digital Branding; Marketing Research; Digital Marketing Strategy & Planning; Search Engine Marketing & Google Adwords Fundamentals; Search Engine Optimization; E-Commerce & Social Selling; Email & Marketing Automation; Mobile Marketing

Intensive Weekend Digital Marketing Course Google Analytics; Google Tag Manager; Digital Reports and Dashboards

Intensive exchange programme at EAE University in Barcelona, Spain Courses: International marketing International branding International business Touristic marketing

ERASMUS+ Programme