Inderpreet Kaur

Cofounder & COO @ Wellcure

About

With over 18 years of experience in startup, corporate strategy, business consulting, and data analytics, I am a passionate and driven leader in the health and wellness industry. As a cofounder and COO of Wellcure.com, I oversee the operations, marketing, and customer relations of the online platform that connects people with natural healing solutions and practitioners. My core competencies include business strategy and planning, unit economics improvement, concept development, implementation advisory, and marketing strategy for B2B and B2C segments. I have a strong background in retail, consumer products, and food services domains, where I have delivered successful projects and outcomes for various clients and partners. I also have a certification in positive psychology and a course completion in holistic nutrition and health, which reflect my interest and expertise in promoting mental and physical well-being.

Country

India

City

Delhi

Industry

Health, Wellness & Fitness

Skill

Operations Management, Health & Wellness, Communication, Consumer Behavior, Team Leadership, Business Analytics, Business Relations, Management Consulting, Business Strategy, Food & Beverage, Entrepreneurship, Consumer Products, Retail, Competitive Analysis, Brand Management, Customer Insight, Business Development, Start-ups, Strategy, Market Planning

Experience

Cofounder & COO

Wellcure

2020-4 - Present · 6 yrs 5 mos

Retail, CPG, F&B, Data Analytics SME

Consultant / Self-Employed

2016-8 - 2020-3 · 3 yrs 8 mos

Revitalisation of Rivers in India: Policy Recommendation

Isha Foundation

2017-3 - 2017-6 · 4 mos

With 25% of per capita water available in 2017, as compared to 1947 and most rivers shrunk by 40-60%, a need sustainable solution of reviving the dying rivers of India arises. Contribution to Policy document recommendation covering 4 broad categories: 1. River Revitalisation 2. Community Ownership 3. De-risking farmers 4. Coordinated Institutional Functioning

Co-founder

Eikai Foods Private Limited

2014-6 - 2016-4 · 1 yr 11 mos

New Delhi

Bootstrapped & test launched a Sparkling fruit drink, TROOT; Identified and conceptualized a new product for Indian market (4 variants), starting from product R&D, Brand Positioning to test launch Concept Development, scalability, financial & operational viability of Business concept Stakeholder management & development with focus on strategic, financial & ethical evaluation with focus on margins & revenue growth R&D & sensory profiling basis taste palate of Indian consumer along with shelf-life study & nutritional assessment Brand & packaging development with cost optimization Distribution channel development & Sales initiatives (B2B & B2C) along with strategic & tactical schemes development (margins, markup & markdown Analysis of sales & consumer groups, targeted low cost BTL activities with higher RoI Sales team & Sampling team management & Development

Senior Manager - Business Development Strategy & Market Planning

Yum! Brands

2012-12 - 2014 · 1 yr

Gurgaon, India

Yum! Brands India Subcon ownership and penetration strategy for KFC, Pizza Hut and Taco Bell Lead the entire process of market planning, mapping & identification of opportunities Analysis of builds target vs. forecast, new city entry Ongoing support the Leadership team in decision making and discussions Drive Business Development processes on market Analytics, insights and MIS Test/establish different corporate franchisee and equity model

Associate Director

The Knowledge Company

2012-5 - 2012-12 · 8 mos

Gurgaon, India

Senior team member of Food Services team. Responsible for Client engagement & project delivery, Business development and revenue generation for the practice and Service Line development

Principal Consultant

The Knowledge Company

2011-2 - 2012-5 · 1 yr 4 mos

Business Concept & Strategy development and Business Due diligence Consumer Insights Retail Environment Mapping & Concept development Implementation planning and management