Inas Mahgoub

Started all Marketing communication channels at Mahgoub for Ceramic and Porcelain Started the marketing department at Mahgoub by interviewing and hiring up to 8 candidates. Created KPIs for each team member to make sure each and everyone in the department is working effectively and achieving highest and maximum results. Communicated with ATL, BTL, Digital, Media buying and social media channel agencies to cooperate to start Mahgoub’s marketing and advertising channels. Rebranded Mahgoub’ identity by creating new logo and corporate guide for the company to start to follow. Creating a marketing plan and strategy for the company. Allocated yearly budget among all marketing channels to achieve maximum ROI. Communicating with the agencies to execute the annual plans. Achieved and ran more than 10 full fledge campaigns (promotional, tactical, branding) Created Mahgoub’s Sub-brand Mahgoub Shabab that targets youth and sells tiles on discounted price. Planned mall activations with the BTL agency (booth production and design, activity, locations, competitions, giveaways, ushers, etc..) Organized our participation in events that took places in hubs, clubs and concerts. Preplanned 3 TVC copies with the creative agency. Worked on developing copy creative, story boards, etc… Lead the pre-production meetings that took place before the shootings of the TVC. Choose the correct production elements for the shoot (cast, Art direction, Music, etc..) Moderated the shooting of all copies with the agency’s assistance. Planned the Media plans for airing on Radio and TVC for all campaigns. Created all Mahgoub’s Social media channels, concepts, and creative. Briefed social media agencies to create the most engaging content to suit each social media channel. Preplanned a full Digital plan for every campaign to be present on the channel’s that will allow the company to reach its target market. Organized an internal marketing research in 4 branches to measure ROI.

BabyBoon was a start up company, a shopping hub for kids needs online. Helped developing the company and raising money for it at Flat6Labs for the 3 month. We developed presentations to well present the company to be able to raise money for the company to start.

Brainstormed promotional ideas for different clients. Communicated clients requests to creative department. Communicated between the client and the graphic department to meet the clients requests Visited studios several times to monitor the recording of the voice over of the TVC for Savola. Created press ads for AlAbd new product Worked on Egyptian Products (Al-Abd and President) and Sudanese product (Savola)

• Planned the activation of “Activia” in the North Coast. • Followed up with various advertising agencies to plan the event in the North Coast. • Created booklets to be distributed during the activation. • Collaborated to create the fliers and posters of the activation. • Traveled to the North Coast every weekend to monitor the events and the activation around different places in the North coast • Created a marketing plan to summarize what I learned through the summer program