Ina von Dunten

AI-driven platform focused on building trust-centered digital ecosystems and ethical commerce infrastructure. We are building a system that helps people understand products before they decide. Commerce has become incredibly efficient, but understanding has been left behind. Product claims, ingredients, sustainability labels, reviews, and certifications exist everywhere - yet rarely assemble into meaning. Consumers are surrounded by information, but forced to rely on intuition. At DeHypno, we are building a product intelligence layer for modern commerce - an AI system that interprets products in human terms, at the moment decisions are made. DeHypno helps people understand what they are buying. Under my leadership, DeHypno is focused on: - Making product intelligence understandable, credible, and human in every interaction - Own global brand architecture and communication strategy from launch narrative to investor positioning - Building strong relationships with clients, partners, and global collaborators - Representing DeHypno’s values through clear communication and responsible engagement - Creating trust between technology, businesses, and consumers - Anchoring the company’s growth in clarity, connection, and long-term credibility

TürkPass enables Turkish manufacturers and exporters to comply with EU’s Digital Product Passport (DPP) requirements under the Ecodesign for Sustainable Products Regulation (ESPR). The platform translates complex EU sustainability and product-data regulations into structured, audit-ready, machine-verifiable product information, enabling uninterrupted access to EU markets. TürkPass focuses on pre-border compliance readiness, supplier traceability without IP exposure, and scalable DPP preparation for both SMEs and industrial groups ahead of the 2026–2027 mandates. Executive Role & Strategic Contribution As Co-Founder and CCO, I lead the strategic positioning, regulatory translation architecture, and international stakeholder alignment of the platform. My responsibilities extend beyond communication into regulatory system structuring and market integration. Key Responsibilities: - Translate complex EU sustainability and Digital Product Passport regulations into structured, platform-ready communication and product data logic - Co-design the regulatory narrative framework aligning Turkish production systems with EU compliance standardsStructure regulatory requirements into machine-verifiable, audit-ready product data - Position TürkPass as a pre-border compliance readiness solution - Lead cross-border communication between Turkish industrial stakeholders and EU regulatory frameworks - Develop strategic partnerships narrative to position TürkPass as compliance infrastructure

Digital Product Passport & compliance intelligence operating system for evolving EU regulations. NormPass is a Digital Product Passport and compliance intelligence platform built to support companies prepare for evolving product regulations, starting with the EU. The platform enables manufacturers and brands to organize product data, connect suppliers, verify regulatory requirements, and assess environmental and social impact at the product level. NormPass goes beyond passport generation by acting as a compliance operating system, helping teams identify gaps, manage evidence, reduce risk, and maintain compliance over time as regulations evolve. It supports secure Digital Product Passport publishing for regulators, partners, and consumers, while protecting sensitive business data. Leadership Scope: - Defining the category positioning of NormPass as a compliance operating system - Designing communication strategy for regulators, brands, and supply-chain stakeholders - Building an alinged product and customer communication

Independent strategic communication agency specialized in brand identity, psychology-based storytelling, and strategic communication. Achievements: - 20 years of entrepreneurial leadership - Development of brand and communication strategies across retail, legal, healthcare, and nonprofit sectors - Consultant for the German–Dutch association of the world’s largest nuns congregation (Compagnie des Filles de la Charité, Paris) - Integration of behavioral science into brand and transformation strategies - Guidance for mission-driven organizations to sharpen positioning and public relevance

Created innovative incentive events and team experiences for corporate clients - Designed innovative corporate incentive programs - Delivered experiential team formats for companies including SAP SE - Managed operations, partnerships, and concept development

· Managed B2B and B2C marketing campaigns for experiential event concepts · Increased brand visibility and client engagement through targeted sales strategies

· Supported internal and external communication for the German market · Contributed to brand positioning and media outreach