Ina Huang

-Director of two distinct content creation teams in UX Design integral to the product development process and PS5 launch (November 2020): UX Writing and Localization. Check out the full #design story: https://lnkd.in/ge2ZwE9 -Cultural leader of over 55 women in Global Design Center spanning UX and content designers, plus researchers, in global regions of the Bay Area, Los Angeles, Tokyo, and London. -Collaborate directly with a talented cross-functional team of UX writers, designers, researchers, engineers, product managers, and business partners to define strategies, ideate, communicate, and create experiences that both delight users and support business goals. -Partner with various disciplines to craft, refine, and communicate the UX content creation and design strategy/vision across a global organization. -Drive definition and focus on brand voice & tone as it impacts product/services across the portfolio. Own, define, and elevate content guidelines and standards. -Play a key role in shaping the future of the world’s largest game and media content distribution platform. Lead a global team of UX writers and designers across an array of projects for console, mobile, and web, as well as e-commerce. -Direct localization strategies, processes, and tools to guide internationalization efforts. Define and drive the overall UI copy and localization process throughout the organization, including linguistic QA and testing. -Partner with global marketing (brand and digital), to align and deliver on an end-to-end customer experience.

XD Writer for QuickBooks Self-Employed Retention/Response Marketing: Trial and Subscriber External Growth Partnerships: Lyft Uber Etsy Ebay Stella & Dot DocuSign Vistaprint National Realtors Association Hyperwallet WeWork Internal Retention Partnerships: TurboTax Global QuickBooks Online Contractors Mint

-Health and beauty digital marketing writing including: social media assets, events promotion and field programs. -Senior-level IC on a team of associate managers, junior writers and entry-level marketers. -Worked directly with executive team for speech writing, weekly business comms and product launches. Brand Marketing RodanandFields.com Field Marketing RandFJourney.com Non-profit Prescription for Change Foundation Partners: buildOn.org ModaVive.org

-Brand storytelling for corporate retail including: collection naming, in-store and digital campaigns, pr junkets, magazine adverts, and more. -Managed a team of brand copywriters, contractors and interns. -Co-Art directed email campaigns and press materials. Brands include: Gymboree Janie and Jack Crazy 8 ShadeClothing.com Gymboree Play & Music The Gymboree Corporation Gymboree Outlet Gymboree Visa Gymboree Australia Janie and Jack Outlet Janeville