Imran Wadha
FinOps Consultant | Maximizing Cloud ROI | AI-Driven Cost Efficiency
About
I’m a seasoned technology professional turned FinOps advisor, committed to helping businesses reduce cloud costs and streamline financial operations. Drawing on 20+ years of experience across IT sales, cloud services, and AI implementations, I deliver data-informed solutions that unlock hidden savings and drive sustainable growth. From planning and forecasting to automated optimization, my core focus is creating transparent, dynamic systems that ensure every dollar spent on the cloud contributes to strategic success. I thrive on collaborating with teams to transform complex financial data into actionable results that strengthen the bottom line.
United Arab Emirates
Dubai
Information Technology & Services
finops, IT Cost Optimization, Cloud Strategy, Direct Sales, Microsoft Azure, Consultative Selling, Data Analysis, Partner Managament, Marketing Strategy, Channel Account Management, Market Analysis, Communication, Negotiation, Startegy, Facebook Marketing, Business Strategy, Sales Process, Complex Sales, SPIN Selling, Virtualization
Experience

FinOps Consultant | Maximizing Cloud ROI | AI-Driven Cost Efficiency
OptiFinOps
Dubai, Dubai, United Arab Emirates

Manager - Customer Engagement
Dubai, United Arab Emirates
I collaborated closely with Microsoft to help our customers fully leverage the power of Azure. In this role, I played a key part in guiding organizations through their cloud journeys, ensuring smooth transitions to modern, scalable, and cost-efficient cloud environments. - Azure Cloud Migrations: Led end-to-end migration projects, developing tailored roadmaps to transition legacy systems to Azure while minimizing downtime and optimizing performance. - Application Modernisation: Spearheaded initiatives to modernize traditional applications, leveraging Azure’s PaaS and SaaS offerings to enhance functionality, security, and scalability. - Cloud Strategy & Consulting: Partnered with clients to assess their existing IT landscapes, provide strategic guidance on cloud adoption, and design robust architectures that align with business goals.

Senior Manager - Digital Business
Dubai, United Arab Emirates
I identify, recruit and onboard new channel partners and then manage the sales activities of these partners to generate revenue. Create account strategies, leading projects from conception to final execution while resolving issues to maintain and strengthen customer trust. I’m now the Account Director of the ENOC using these skills for one large client. - Account Director for Emirates National Oil Company (ENOC) - Onboarded 5 new partners and generated a $3 million pipeline through the existing partner network - Engaged with ENOC on multiple projects. Retail transformation - Contract Value: $11 Million. SAP RISE Program - Contract Value: $20 Million - Manage strategic partnerships with top-tier partners and vendor suppliers - Identify new opportunities for growth - Proactively lead a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship - Sell through partner organizations to end users in coordination with partner sales resources - Lead solution development efforts that best address end-user needs, while coordinating the involvement of all necessary company and partner personnel - Coordinate the involvement of company personnel, including support, service, and management resources, to meet partner performance objectives and partners’ expectations - Establish productive and professional relationships with key personnel in assigned partner accounts. - Manage potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement - Facilitate and negotiate partnership agreements with the industry to increase market awareness and penetrate partners programs - On-Board key distributors along with creating target marketing programs to enable/recruit partners and drive revenue

Sales and Marketing Director
Social3Q
Dubai, United Arab Emirates
Developed, implemented, and directed the marketing and sales strategies of the company. Used my technical knowledge to Identify and understand clients’ business needs and objectives to develop successful sales campaigns. Developed and implemented commercial models and managed sales forecasting. - I set up the sales funnel and onboarded fifteen new clients - Planned, implemented, and managed marketing and lead generation campaigns and measured results - Identified target verticals, and geographies and set revenue targets - Designed sales process, proposal documentation, and pricing strategies - Prepared and submitted plans, budgets, progress reports, and annual sales reports - Managed the strategy and setup of all paid FB campaigns. Continuously monitored the results and improved the ads to generate leads - Assigned sales territory, target groups, and sales quotas - Coordinated sales activities with other work units or departments - Managed human resource functions e.g. hiring, training, performance reviews - Developed and conducted sales campaigns, as well as marketing and promotional plans - Promoted the company's existing brands and introduced new products to the market - Maintained relationships with important clients by making regular visits, understanding their needs, and anticipating innovative marketing opportunities - Developed and executed strategic plans to achieve sales targets - Effectively communicated value propositions through presentations and proposals

Account Manager
Dubai, United Arab Emirates
I was responsible for penetrating a focused list of accounts to engage on multiple projects ranging from IaaS, Big Data, IoT, and AI/ML. Also managed partner engagement for development and implementation processes. - Identified new clients by researching and creating networking opportunities - Negotiated and closed business deals that promoted sustained revenue - Pursued leads and moved them through the sales cycle - Developed a growth strategy focused both on financial gain and customer satisfaction - Promoted the company’s products/services addressing or predicting clients’ objectives - Built long-term relationships with new and existing customers - Identified new opportunities for growth - Collaborated closely with other departments to build strategies that ensured they satisfy clients with the company's product or service - Developed quotes and proposals for clients - Arranged business meetings with prospective clients - Attended conferences, meetings, and industry events - Developed and nurtured client relationships - Learnt the needs of clients and developed plans to meet them - Regularly checked in on clients to ensure they were satisfied with the company - Created plans to address clients’ business needs

Business Development Manager
Dubai, United Arab Emirates
Worked with the sales team by setting up new channel partnerships to assist in lead generation helping grow profits. Managed strategic accounts (Meraas, DEWA, ENBD, Dubai Holding) by developing mutually beneficial proposals, negotiating contract terms, and communicating with stakeholders. - Setup relationships with SI and VARs - Promoted the company’s products/services addressing or predicting clients’ objectives - Learnt the needs of clients and developed plans to meet them - Built relationships with key employees among customers - Created plans to address clients’ business needs - Researched prospective accounts in target markets - Identified new clients by researching and creating networking opportunities - Pursued leads and moved them through the sales cycle - Developed client relationships and strengthened industry partnerships - Negotiated and closed business deals that promoted sustained revenue - Arranged business meetings with prospective clients - Built long-term relationships with new and existing customers - Developed quotes and proposals for clients - Served as the point of contact for customers in my portfolio - Developed and nurtured client relationships - Identified new opportunities for growth - Regularly checked in on clients to ensure they were satisfied with the company - Built long-term relationships with key clients - Scheduled regular meetings with customers to ensure they were satisfied

Business Development Manager (MENA)
London, United Kingdom
Was responsible for sales and growth of new accounts and traveled extensively around GCC (UAE, KSA, Kuwait, Bahrain, Qatar, Lebanon) to network with C-level decision makers. Through quarterly account reviews and regular face-to-face engagement, I built trust and identified projects before introducing the right specialist resources to scope solutions. - Managed the largest MENA accounts including Landmark, Gulf News, Dubizzle, DirectFN, Paytabs, The Executive Office, ADS Securities, ARAMCO, EMAAR Economic City, Emitac - Achieved 120% 2015 – Presidents club for Q3 - Achieved 145% 2014 – Presidents club for Q2 and Q4 - Achieved 120% for H2 2013 – President Club Q4 - Worked with various verticals (Finance, E-comm, Media, E-Learning). Formulating cloud strategy with clients to start considering hybrid technology as well as other technology partners (AWS, Azure, Akamai, Alert Logic) - Won Hybris E-Comm platform for Landmark Online. Contract value $2.4 million - Technologies used: VMWare, Cisco, Dell, EMC - Won Hybrid platform for Gulf Digital Media. Contract Value: $355,644.00 - Technologies used: Rackspace Public Cloud, NetAPP - Researched prospective accounts in target markets - Promoted the company’s products/services addressing or predicting clients’ objectives - Developed client relationships and strengthened industry partnerships - Negotiated and closed business deals that promoted sustained revenue - Identified new clients by researching and creating networking opportunities - Pursued leads and moved them through the sales cycle - Arranged business meetings with prospective clients - Built long-term relationships with new and existing customers - Attended conferences, meetings, and industry events - Developed quotes and proposals for clients - Served as the point of contact for customers in my portfolio - Developed and nurtured client relationships - Identified new opportunities for growth - Learnt the needs of clients and developed plans to meet them

Enterprise Solutions Consultant (MENA)
London, United Kingdom
Was responsible for the entire sales cycle from lead qualification to closing as well as building client relationships. Also worked closely with the Corporate Development manager to execute the MENA go-to-market strategy. Engaged with SI, and VARs across the region setting up new channel partnerships to assist in lead generation. - Met and exceeded monthly sales quota - Achieved 100% 2012 - Achieved 100% 2011 - Achieved 110% 2010 - Presidents Club Q4 - Won large Moodle platform for Online Learning platform to be utilized by 4 million users - Total contract value $3.1million - Won large travel platform (similar to Expedia) based on Oracle for a company called Joob - Total contract value £300,000 - Sold multiple e-comm platforms for Majid Al Futtaim and Property Finder UAE

Solution Specialist
London, United Kingdom
I was responsible for taking clients through the entire sales cycle, working closely with Solutions Engineers, Channel and Finance to develop the appropriate solutions for clients. Always met or exceeded my monthly sales quota. - Architecting HA and redundant environments - Closed the largest deal in Managed Segment (SME) iRed - Subsidiary of Royal Mail – Contract Value: £624,000 Technologies used: VMWare, Cisco, EMC & F5 - Greater understanding of Hosting fundamentals. First insight into SaaS, Hosted Exchange, and Sharepoint - Achieved 109% H2 2007 - Achieved 110% 2008 - Presidents Club Q1

Account Manager
London, United Kingdom
Delivered ardent support to 280 client accounts taking responsibility for any account changes both technical and financial. I also established a rapport with clients to develop long-term relationships while processing any minor upgrades they might want. - Mastered the internal support structure and IT systems to deliver “fanatical support” - Worked alongside Business Development Consultants to help increase revenue spending within the customer base - Answering any ad-hoc customer requests to ensure great service - Ability to use transferable skills such as ‘communication’, ‘research and planning’ ‘human relations’ and ‘organization and management on an internal and external basis

New Sales Development
London, United Kingdom
My job was to ensure that new business was generated to enable the customer base to grow. I did this by following up on customer requests and lost leads while engaging in communication with website visitors to establish their needs. - Develop a client's needs and then pass them on to the appropriate solution specialist - Achieved 100% - Q4 - Learn the concept of the sales cycle - Ability to develop key sales skills and techniques through various forms of customer interaction - Sales methodologies (SPIN & SPRING)
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