Imran Ashraf

• Develop and implement strategic sales plans to accommodate sales goals. • Identify new customers and develop relationships, closely monitor market development. • Gather firsthand market intelligence on deals through relationships with the customers and other industry participants. • Work closely with sourcing team to identify deal opportunity. • Work closely with global trading function to contribute towards development of international trading strategy. • Work closely with finance function for risk assessment and to develop payment and credit solutions for customers. • Negotiate deals with customers and work closely with operations team for operations and logistics to ensure smooth deal. • Represent the company at meetings and conferences and tradeshows to promote the company’s trademark and products.

Developed distribution strategy for direct vs indirect decision mechanism, value creation through channel, expectation setting and performance measurement. Cross functions (Sales/BU/SCM/MDTM) assessments to improve distribution selection process. Carried out Tail analysis, Distribution landscape, Distributors profile and scorecard sheets to complete detailed selection process for distribution. Analyzing the market and customer portfolio, assess financial risks, logistic needs and set targets for indirect sales. Identify potential conflicts (restricted area/segments), customer list/info sharing, define KPI’s, value creation vs direct sales

Establishing annual plans and coordinate marketing activities Ensure that SABIC’s market share in the territory is maintained and or increased based on the business plan and product allocation. Regular Customer visits in the region. (Commercial, Technical, Courtesy, responsive…) To make sure that SABIC’s sales are performed with the best net back to the company. Create Win – Win solutions with customers. Direct handling of sales activities to customers in region. Schedules sales calls on customers according to the approved plans and policies which govern allocated quantities, credit and payment terms along with discounts. Manage customers’ orders to ensure that only the most efficient service is provided, throughout the sales process including on time delivery and after sales support. Prompt response and handling of customer requirements complaints in all business aspects, commercial, logistics as well as technical. Prepares periodical reports (KPI and Sales reports).

• Developed successful tactical and strategic promotion strategies covering both technical and commercial aspects of the products. • Develops detailed technical and commercial profiles of each aspect (existing, as well as potential) customer, product, application sector & Market sector. • Establishes and maintains contact with existing and potential companies interested in Petrochemicals produced in the state of Qatar (“target customers). • Liaises with Technical service section in consultation with the Area manager to answer all the technical quires raised by customers, and to provide samples as per marketing procedure. • Participate in negotiation and discuss with all the customers their requirements in the light of product availability, coordinates provision, incl. quantity, quality, price, shipping terms, price revisions and collection of payments for the credit customers. • Gathers information on and monitor competitor’s activities (price, procedure, credit facility and recommends appropriate modifications to the marketing strategy to maintain company’s competitive edge. • Receives and investigates all the customers complaints related to non-quality issue and launch a claim to concern dept. and follow up in regular manner to facilitate the customers. • Responsible for all the Admin work in the office, which is mainly related to maintain petty cash for daily office expenditures, prepare monthly petty cash log, record all the cash flow in petty cash statement, replenish petty cash when deemed necessary. • Responsible for entry and follow ups of all enquiries.

• To prepare the following Reports for the Management. Market Forecast Report, Customer Monthly Demand Report, Polymer Market Report, Quantity Booked Report, Polymer Sales Report, Customer Complaint Report • Responsible for the collection, analysis and reporting of sales & business development related data in an on-going effort to increase overall sales productivity. • Executes the representative/liaison office promotion activities of assigned Country and products to ensure provision of prompt and efficient service to QAPCO’s customers. • Participates in budgets preparation and forecasts and monitors product consumption in the Country to ensure that they correspond to the budget and forecasts • Analyze Market trends and develop sales & marketing communication strategies. • To research and report weekly market condition also manages customer enquiry, support and feedback to build & improve relationship with customer also identify market new potential customer • Constantly follow-up and in touch with Sales, Coordination, Documentation and Technical Department for preparation of any specific or routine reports. And also prepare Formats for Sales, Coordination, Documentation and Technical Department. • Participates in investigations regarding all commercial and marketing country related claims. Liaison/Representative with other sections within Commercial and Marketing department (CMD) to speed up all financial and documentary issues.

• Worked on Engro’s Expansion Project “ENVEN 1.3”.. • Prepared Various Test Packs for all the systems of AMMONIA, UREA and UTILITIES for new Engro Ammonia Urea Complex. • Develop HAZOP Study for Different Process Systems of Test Packs • Interpretation of Process flow diagrams (PFDs), Piping & Instrumentation diagrams (P&IDs) and Isometric drawings for Execution Team to ensure swifter conclusion of every Test Pack. • Providing process design support to Engineers of other disciplines within the team • Generate Reports on Test Packs by operating ProCess (An In-house Developed SW in DEL). • Responsible for the Preparation of Executed Test Packs’ Reports and intimate the Pre-Commissioning Team to take over the job