Leonardo Nunes
Head de Marketing @ Universal Music Group
About
Forward thinker, tech lover and music addicted with over 9 years experience in marketing, partnerships, events and communications on the music and entertainment industry, developing long-term relationships with core contacts, artists, agents, creators, agencies, promoters and PR. Artist campaign specialist, directing major music releases in Brazil and Latin America, rising into top streaming charts. In-depth data analytical knowledge professional and data-based decision making skills. Conceptualized, structured and delivered marketing plans that led major music releases in Brazil and Latin America, rising into top streaming charts and radio airplay. Viral campaign specialist, working in multiple projects simultaneously, developing press and image strategies, contact with creators, execution and planning of concerts/ events. Long-term relationship with artists, management, creators, labels, agencies and TV programs. Tuned into the newest trends on the music and digital market, with vast knowledge of the main digital service plataforms, and also in social medias, such as: YouTube, Facebook, Instagram, Twitter and TikTok. In-depth data analytical knowledge professional, and data-based decision making skills - Measuring digital platforms services KPIs, such as Spotify, Deezer, Amazon, Apple Music, Resso and YouTube. Successfully increased artists music consumption in several digital service partners. Fluent English - Student exchange in London, UK.
Brazil
Rio de Janeiro
Marketing & Advertising
Setor de entretenimento, Desenvolvimento de carreira artística, Artes, Análise de dados, Entertainment, English, Live Events, Comunicações de marketing, Photography, Microsoft Word, Microsoft Office, Power point, Teamwork, Supervisory Skills, Team Leadership, International Events, Liderança, Microsoft Excel, Produção musical, Comunicação
Experience

Senior Product Owner
Rio de Janeiro, Rio de Janeiro, Brazil
Worked with trending genres and artists in Brazil. Good knowledge on the music and digital industry, DSPs and social medias. Responsible for running marketing campaigns for major artists – e.g: Claudia Leitte, Anitta, Projota, Matheus & Kauan, Jão, Lauana Prado, MC Zaac, OUTROEU, As Baías, Mahmundi, Maneva, etc; Coordinated artist campaigns from scratch to completion, working in multiple projects simultaneously, developing partneships and music strategies for over 16 artists. Broad music industry & celebrities contacts in Brazil; Monitored the impact of marketing campaigns KPIs in several DSPs – TikTok, Deezer, Spotify, YouTube and Apple Music; Worked along with all stakeholders to ensure they keep informed of all marketing campaigns, such as CRM, sales, social, PR and artist & repertoire; Conceptualized, structured, and delivered marketing plans that led major music releases in Brazil and Latin America, rising into top streaming charts and radio airplay.; Created original content for artists social medias focusing on music releases; Managed, developed and executed artist marketing initiatives with all digital partners; Oversaw the supply chain processes with digital operations and sales teams

Assistente de Eventos
Rio de Janeiro
Assistente de Eventos do núcleo Mondial de La Bière 2017 e Sirah, onde minha responsabilidade era estabelecer contato entre expositores, equipe comercial e palestrantes. - Fui responsável pelo atendimento de contratos comerciais realizados através dos canais de comunicação dos eventos. - Coordenei os eventos, acompanhando os serviços, interagindo com outras áreas, identificando pontos a serem alterados e melhorados nos processos, visando à otimização dos resultados. - Atuei no suporte ao gestor no atendimento especial aos patrocinadores dos eventos, auxiliando no controle das entregas dos projetos e nos processos de prestação de contas dos patrocínios.

Assistente de Operações (Revezamento da Tocha Olímpica Rio 2016)
Brasil
Olympic Torch Relay with over 300 cities, all Brazilian states and more than 12,000 participants for 95 days. - Coordinated and mapped the drivers, being responsible for receiving them at the meeting point, including check-in, explanatory briefing, in addition to the delivery of uniforms and torches. - I ensured the transport logistics of the drivers for a relay route, so that it could take place safely and complying with the complete data, including a coordination of the driver during the route. - Previous production procedures for the perfect functioning of the relay, such as: revision of scales and scales, updates of conductors in the system, separation and checking of materials and confirmation of participants.

Assistente de Backstage
Rio de Janeiro e Região, Brasil
Responsible for training and motivating a team of 10 volunteers from the ‘Rock Estácio’ program - Estácio’s partnership with the festival. - Supervised the backstage; secured supplies to dressing rooms; coordinated the arrival of the artists at the presentation site; I met the needs of artists, being the interface between local production and artistic production.

Supervisor de Eventos (CAIXA Cultural Rio de Janeiro)
Rio de Janeiro
Supervised a team with over 15 collaborators, including gallery owners, receptionists, educators, illuminators and projectionists, ensuring the functioning of the space according to the rules of maintenance and operation of the place. - Coordinated the entry of the production and artistic teams in the cultural space. - I followed the assemblies and disassemblies of shows, exhibitions and events held in the space. - Supervised the production teams' compliance with the CAIXA Cultural regulations and standards, ensuring the safety of the work team.

Assistente de Logística (FIFA World Cup 2014)
Rio de Janeiro e Região, Brasil
FIFA partner company in charge of the TV signal and distribution for the 2014 World Cup. - Responsible for transportation, catering, accommodation, vehicles and parking, accreditation, furniture, uniforms, freight and expenses for professionals from other countries involved in the distribution of the TV signal.

Estagiário de Marketing & Eventos
Rio de Janeiro
Marketing and Events Intern - Coordinated national/ international book launches events, focusing on the idealization and execution of marketing campaigns, relationship with authors / management, budget and expenses payments in the marketing team.
Leonardo Nunes's Contact Information
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