Dan Shaw

Helped to successfully launch three new car brands which are among the fastest growing in UK history, with remarkable achievements in such a short timeframe. Oversee all digital paid media marketing campaigns & budget, with a focus on lead generation. Manage campaign execution, budget and optimisations to paid media strategy in collaboration with our agency. Helped drive OMODA & JAECOO to be one of the most enquired about brands on carwow & Auto Trader, with record lead share. Set up and Lead CRM/Email marketing strategy and content for stronger brand loyalty and engagement. Set up automation for long term efficiency and effectiveness in email comms to drive traffic, leads & interest. Analyse & report on leads delivered across the retailer network to stakeholders. Actively work with auto partners and publishers, supporting event activations, content creation, partnerships, website activity and more.

Supported the launch of Chery in the UK, with the set-up of digital paid media & lead generation campaigns to boost brand awareness in a competitive market. Drove strong consideration & conversion from in market audiences through partnerships with auto partners & publishers. Analysed lead performance and optimised campaigns in collaboration with our agencies.

Led social media strategy & activity across all platforms including Facebook, Instagram, X (Twitter), LinkedIn, Threads & TikTok for Citroën UK. Also led the brand’s CRM actions to promote the latest news, financial offers and product reveals - in collaboration with our agency. Assisted with ATL marketing (TV, VOD), paid social, radio, search, affiliate, display, retailer marketing, partnerships and website activity. Written creative copy in line with the brand’s tone of voice across paid media, social channels & website. Analysed lead and ad performance to suggest optimisations. Supported the adaptation of centrally-produced marketing campaigns in line with UK requirements. Involved communication with agencies to brief in and create/adapt content for Citroën UK’s website and social channels. Also supported digital activation for experiential events. Managed budget and raised payments for suppliers. Created content for use across all channels.

Throughout my placement at spottydog, I got to work on a number of different projects. This ranged from influencer sourcing to social media planning and press release drafting for brands like Mitchell’s & Butlers.

-Created & scheduled social media posts to tease & promote upcoming accessible holidays. -Created multiple blog posts to improve content offering and SEO. -Edited Video content for social media and created subtitles for accessibility. -Copywriting website content for landing pages, destinations, tours and hotels. -Assisted with data entry and analysis using Google Analytics and Facebook Business Manager. -Assisted with content migration for the new website. -Sourced relevant news articles to share and start discussions amongst social media followers.

Sales Assistant within a WHSmith M&S Food franchise store.

First Year Modules: Digital Marketing Primer, Audience & Brand Development, Research Methodologies, Planning & Strategy, Collaborative Practice Second Year Modules: Contemporary Market Research Methods, Methodologies for Digital Marketing Campaigns, Content Marketing, Professional Practice, Final Major Project