Imani Goldman

Serve as brand steward and create brand messaging hierarchy for upcoming campaigns, ensuring consistent voice, messaging and visual identity across all marketing channels; provide ongoing brand support for narrative repositioning and development Develop comprehensive brand partnership and event sponsorship strategies including co-branded marketing frameworks, influencer & celebrity partnership programs as well as cultural event activation concepts (SXSW, CultureCon) to expand brand visibility and reach creative professional audiences across the US and international markets Established Envato’s PR and external communications function through the creation of a robust news engine program for proactive data-driven narratives from platform insights, product announcements + tech updates and thought leadership opportunities Build and execute global communications plans securing positive press in US, UK and international markets; 2025 efforts resulted in a nearly 5x YoY increase in earned media coverage across top-tier creative/design, tech and AI-focused publications + newsletters (Fast Company, Creative Bloq, TechRadar) Lead creative briefing and consumer journey optimization for ad-hoc campaigns, mocking up landing page concepts and partnering with design teams through iterative feedback to ensure seamless brand experience and conversion Led the creation, strategy and launch of Envato’s inaugural 2026 AI trend report, driving cross-functional collaboration and delivering significant results across earned media, SEO/GEO, content amplification and organic social engagement

Provide fractional brand communications counsel to lifestyle brands and new DTCs developing brand narratives and integrated strategies Pitch strategic partnership programs and co-marketing initiatives that expand market reach for emerging brands, identifying collab opportunities that maintain authentic brand positioning while driving increased visibility and audience growth Support founder-led companies through key business moments, providing external messaging and communications guidance for global market expansion, competitive positioning, and high-stakes business decisions Secure high-impact media coverage across top-tier publications including Women’s Health, AfroTech, WWD, Wired, CondeNast Traveler, driving brand awareness for product launches, retail expansions, and corporate milestones through targeted PR pushes Clients (past + present): Autobrush, Dame, Marriott, Tourism New Zealand, Hypsole, Disco Disco, Nuw, Hamama

Created, led and executed global PR plans for monthly product launches and tentpole brand moments, including the introduction of two new product categories (Lounge, Sport), capsule collections (Maternity, Game Day); also managed 2 external agency partners for national and international support Crafted compelling storytelling opportunities to leverage brand visionary and founder Rihanna and key executives for business and product-driven features in Vogue + Vogue Business, WWD, The Cut, ELLE, InStyle and more Liaised with celebrity + high-profile partners (and agents) to secure press interviews and quotes, resulting in message-rich brand features in Glamour (US + UK), BET.com, Stylecaster and more; amplified partners’ content for social-first editorial exclusives; also proposed talent partnerships for greater brand visibility and cultural relevance Sparked cross-functional collaboration with key teams (Social, Creative & Copy, Strategy, Site Merch) for brand/external communications alignment; drafted key messaging points for priority launches and campaigns Identified growth opportunities, supported campaign development for key projects (Breast Cancer Awareness, Super Bowl/Game Day) and developed cross-functional marketing assets to further drive brand awareness and revenue Drove event planning, budgeting and execution for press, influencer and content creator-driven brand activations

Developed comprehensive brand narratives and press strategy across lifestyle verticals for both mission-driven and culture-first campaigns, including the Black Hive Collection, while collaborating with three external agency partners to secure stories about product innovation, social impact, and leadership that resonated with diverse audiences Served as communications liaison between Bombas and major professional athletes, including Venus Williams, for product seeding and larger, sports fashion collaboration opportunities through athlete agency partner Created messaging guides and Q&A docs for campaigns, product launches and partnerships for media relations and customer-facing communications Managed PR & Partnerships Coordinator, providing strategic direction and professional development Secured award-winning recognition and top-tier media coverage, developing strategic narratives that earned accolades from TIME, Adweek, Modern Retail, Inc and executive features in Forbes, Fortune, CNBC while providing media training and thought leadership positioning for key spokespeople Led cross-functional collaboration across Marketing, Creative, Brand, Giving and Partnerships teams to develop brand initiatives and align PR with business goals, providing strategic counsel on public-facing initiatives and informing campaign priorities that drove both brand awareness and social impact Supported crisis communications and reputation management, working with Legal, Customer Experience, and Executive teams to develop proactive communication frameworks and reactive response strategies that protected brand integrity during sensitive situations

Led media relations, strategy and planning across account teams in the travel (Carnival Cruise Line, Tourism New Zealand) and food (GODIVA) categories; previous clients include British Virgin Islands Tourist Board, Marriott International, priceline.com, Truly Spiked & Sparkling and Tinder Appointed as day-to-day account lead handling direct communication with clients and providing strategic counsel demonstrating strong business acumen Supported new business/RFP opportunities from the research, planning and ideation to the in-person presentations, which has led to the addition of two notable travel brands to the agency’s portfolio Developed seasonal influencer programs to organically insert client product(s) in social conversation with relevant tastemakers, which has directly driven traffic and sales Mentored and managed five junior-level staff members across her diverse portfolio aiding in their professional growth and development Elevated presence within agency as an integral member of the MediaMasters taskforce (media Q&As), Diversity & Inclusion committee (agency events, meetings), BeMentored program (mentorship) as well as the M Booth Summer Intern Committee (vetting, interviews)

Supported all account teams in the travel practice (Greater Miami Convention & Visitors Bureau, Club Med, Azamara Club Cruises) and luxury small appliance brand De’Longhi Group (De’Longhi, Kenwood, Braun Household) Drafted press materials including releases and pitches leading to national placements across both short and long lead publications; Additional assets crafted include key messaging and copy points for promotions/partnerships and award entries for prestigious industry honors Established meaningful relationships with key media and significantly increasing rolodex through proactive and ongoing outreach as well as one-on-one meetings Managed and assisted with the execution of events from project management (overseeing production, décor, logistics) to creating comprehensive event flow documents/ROS, leading media relations and setting budget parameters, which has led to successful, unique experiences brought to media guests Led strategic social influencer and blogger programs via TapInfluence leveraging the evolving digital space and resulting in amplified exposure for clients and campaigns

Supported 5 diverse account teams including Taco Bell/Taco Bell Foundation for Teens, Diageo, Jordan Brand (Nike, Inc.) and ACE Brand (3M) Drafted daily monitoring reports for brand relevance, industry trends and competitive news which were sent directly to the client(s); This also included flagging relevant stories in real-time as well as scanning print/magazine clips Built target media lists, constructed and sent product/event-related media pitches resulting in national and regional placements in outlets covering consumer/lifestyle, food/beverage and more Handled media coverage updates and recap reports/decks that were sent directly to the client(s) as well as shared internally Tracked product inventory and facilitated seeding requests, leading to editorial coverage (print and online) in outlets covering men's lifestyle, sports and fashion Assisted with event preparation and execution, which included conducting venue walk-throughs, handling media day schedule logistics and RSVP/attendee lists, along with media check-in and any last-minute tasks on event day Identified new, relevant media contacts using ComScore to foster relationships with new reporters covering food/beverage, lifestyle and music. Worked closely with Taylor's Digital team on identifying "influencers" for a newly-launched, social influencer program.

Concentration: PR Minor: Business Administration

Study Abroad Participant. Confirmed willingness to take risks through enrollment in a solely Spanish-speaking curriculum. Established relationships rather quickly with new individuals in an unfamiliar setting. Successfully adapted to a culturally-diverse environment.