Imani Frazier

Senior Account Manager – Influencer Marketing & Social Media Strategy @ Unruly Agency

About

I like to call myself a woman of many talents. My goals to accomplish many areas of work such as Theater, Stage Production, Wardrobe and most importantly Acting & Modeling. Those talents have led me to many horizons of taking my career paths to many lengths and allowing myself to explore my options. My prime experience at the time started with my Cannabis Industry journey. From Retail Sales , Cultivation , Management, Event Collaborations, Celebrity Brand Alignments , Business Development Marketing, B2B Sales and Social Media Marketing. During that journey I found myself starting to evolve in the areas of Influencer Marketing & Strategy , Social Media Management and Branding Development to be a passion that could fall into all places of my career but also use my life talents in areas to confidently succeed. Quick fun facts: Free-Spirited Traveler, Culinary Enthusiast, Pop Culture Fanatic & Adventurer

Country

United States

City

Las Vegas

Industry

Public Relations & Communications

Skill

Marketing Budget Management, Attention to Detail, Research Skills, Strategy Implementation, Search Engine Optimization (SEO), Digital Media, Brand Alignment, Social Trends, Social Media Writing, Hosting Events, Data Analytics, Oral Communication, Production Management, Creator Economy, Personal Branding, Performing Arts, Social Media Strategy, Analytical Skills, Thinking Skills, Reporting & Analysis

Experience

Senior Account Manager – Influencer Marketing & Social Media Strategy

Unruly Agency

2023-7 - Present · 3 yrs 3 mos

Los Angeles, California, United States

In my role at Unruly Agency, I spearheaded influencer marketing strategies for high-profile accounts, significantly boosting client revenue. I developed and executed innovative digital campaigns, ensuring alignment with brand voice and market trends. My responsibilities included tracking performance metrics and mentoring junior team members, fostering a collaborative environment that drove success across the board.

Lead Junior Account Manager

Unruly Agency

2023-6 - 2023-8 · 3 mos

Los Angeles, California, United States

At Unruly Agency, I played a pivotal role in driving influencer marketing campaigns that aligned with client goals. I developed innovative social media strategies, managed campaign budgets, and provided data-driven insights to enhance brand visibility. My focus on building strong client relationships and leading cross-functional teams contributed to successful campaign execution.

Junior Account Manager | Influencer Revenue Strategy

Unruly Agency

2021-10 - 2023-6 · 1 yr 9 mos

Los Angeles, California, United States

During this time at Unruly Agency, I contributed to revenue generation strategies and campaign management for influencers. I acted as a liaison between clients and influencers, ensuring effective communication and smooth execution of campaigns. My responsibilities included analyzing traffic patterns and compiling performance reports, which informed strategic adjustments. I also collaborated with creative teams to enhance content engagement, staying updated on industry trends to maintain competitive strategies.

Assistant Manager | Social Media & Business Marketing Developement

Las Vegas Releaf

2017-2 - 2020-5 · 3 yrs 4 mos

Las Vegas, Nevada, United States

In my role at Las Vegas Releaf, I focused on enhancing brand presence and driving sales through strategic influencer partnerships and community engagement initiatives. By coordinating events and creating compelling content, I contributed to a significant increase in quarterly sales. My responsibilities included managing vendor relationships and utilizing analytics tools to optimize marketing efforts.

Universal Marketing Banker

U.S. Bank

2014-7 - 2017-1 · 2 yrs 7 mos

Las Vegas, Nevada, United States

In my role at U.S. Bank, I focused on fostering client relationships while delivering financial solutions and service excellence. Collaborating with marketing and communications teams, I helped devise localized outreach strategies and business development initiatives that aligned with client needs and market trends.