Imaad Soofi - FCCA

Leading finance operations and reporting across multiple operating entities within a managed services environment. Focused on strengthening month-end-close discipline, cash flow visibility and, operational finance alignment during a period of transition and growth.

• Own financial reporting and the month-end close process using QuickBooks Online, delivering timely and accurate management reporting for leadership. • Lead budgeting, forecasting, and cash-flow planning for a SaaS business, tracking performance against plan and highlighting key variances. • Develop and monitor core SaaS metrics including ARR, churn, expansion, and revenue mix using Excel and operational data. • Partner closely with founders on financial decision-making, translating financial data into clear, actionable insights. • Support investor and stakeholder reporting while improving finance processes to support scalability.

• Tasked with developing the bedrock of financial reporting structure and corporate strategy • Full responsibility to manage the budget of $8m including hiring plan • Implemented finance manual to overcome control weaknesses thereby improving process efficiencies by 10% • Core areas of high cost identified across the spectrum and achieved a cumulative cost reduction of 12% • Contributed to the drafting and implementation of the corporate strategy coupled with a 5-year business plan • Enhanced the Corporate image of the Company by actively participating in CSR related initiatives • Supported the project of adding a retail outlet and a warehouse to meet the growing business demand in the region • Activated the online store in collaboration with marketing team to expand sales in the Middle East region and achieve a global footprint with forecast 30% increase in the sales mix • Successfully tested the pilot project of outsourcing clothing production to South Asian countries with a forecasted reduction of 15% in operational costs

• Responsible for the overall finance & operations of the Company • Established and maintained robust financial systems, processes and controls by implementation of ERP – Migrated from JD Edwards to Oracle Financials resulting in 25% efficiencies; • Tasked with identifying and enforcing medium term cost saving measures during the turbulent pandemic business environment – achieved an aggregate of 30% cost reduction; • Partnered with the CEO & Group CFO for the implementation of the strategic business plans with an emphasis on cost optimization resulting in an overall cost reduction 28% through efficient sourcing, renegotiating contracts, synergies & process efficiencies over a 3-year course. • Reduced the annual budgeting & external audit activity timelines by 50 days on a YoY basis • Restructured the Company’s operating capabilities to surpass customer satisfaction and retention by 35%; • Collaborated with relevant stakeholders including Government Departments, Banks, Suppliers and Customers to create a healthy business relationship and increased effective communication by 30%; • Headed the acquisition course from due diligence, offer to share transfer and post-acquisition activities; • Strengthened and enriched cross-department interdependencies increasing problem solving and effective communication by 20% • Proactively monitored and mitigated financial & business risks in line with compliance of local laws; • Observed dynamic industry trends and ensured readiness to adapt in specific to the pandemic that resulted in a revenue increase of 15%;

• Represented the organization’s financial progress to stakeholders with the preparation of the statutory standalone and consolidated financial statements. Lead the external audit activity & submission of Annual report to the stock exchange; • Reduced duration of monthly reporting from 7 working days to only 3 working days and the external audit activity duration by 1 month on a YoY basis; • Formulated & automated the preparation of annual budgets for board approval thru state-of-the-art processes reducing the lead time by 15% and report efficiency by 20%; • Contributed to the restructuring assignment of the organization resulting in a demerger of existing business into two entities; • Assigned with an organization wide cost rationalization initiative. Core areas of expense identified and 12% cost save accomplished thru domestic sourcing, centralized procurement, outsourcing and cost allocation SLA’s with related parties; • Overseeing Corporate Governance compliance in liaison with the company secretary • Collaborated with the McKinsey & Co team for the company’s growth strategy assignment and assisted CFO from finance department’s end; • Participated in the short- and long-term financing arrangements upwards of PKR.1.8 billion with various financial institutions including OPIC Washington. • Ensured that standardized accounting policies and procedures are being followed in compliance with IFRS; • Enabled effective team management & engagement by providing adequate training & career development opportunities to the large team.

• Managed the large team in 3 different locations and time zones • Established the direction for the internal audit function by implementing policies, manuals & procedures, reporting and scope • Preparation of internal audit reports highlighting key risk areas and likely impact on business performance, suggested and implemented viable and strategic output for way forward to senior management • Supported management through monthly control weakness review and risk identification & mitigation for an effective control environment and streamlined business processes • Lead the ERP implementation and the change management inherent to the process • Responsible for preparation and monitoring of the department budget including hiring plan • Prepared feasibility analysis for international expansion of operations, 2 locations opened in Far East • Enhanced cost efficiencies by 12% through renegotiation with suppliers, centralized inventory procurement and process improvement

FCCA - fellow membership status awarded

Graduated with honors with an emphasis on Corporate Social Responsibility & Sustainability