Kylian Le

Aromatica (7/2024 - 12/2024) In 2024, Aromatica successfully rebranded through the Aromatherapy Tour, reinforcing its commitment to sustainable packaging recycling and healing through aromatherapy. This initiative was executed in collaboration with Vietnamese KOCs in Korea. Key Achievements: • Partnered with Vietnamese KOCs for seeding campaigns, sparking a major breakthrough for the Dry Shampoo Powder, selling nearly 1,000 units on Shopee within just 3 hours. • Successfully launched Feminine Perfume, emphasizing its multi-functional benefits, elevating the product’s perceived value. As a result, nearly 1,000 units were sold out overnight. Beauty Of Joseon (7/2025 - Now)

Banila CO (1/2023 - 6/2023) From January to June, Banila Co achieved significant milestones: • Successfully launched its cleansing balm in March, collaborating with brand-side partners and KOCs to visit stores in Korea for check-in activities. • Achievements: • Seeding campaigns generated over 3 million views during the product launch in March-April. • On April 4th, partnered with VHL for a livestream event, leading to a sold-out product in just one hour. ma:nyo (6/2023 - 11/2024) In 2024, Manyo achieved outstanding success on TikTok Shop, solidifying its position in the probiotic skincare niche: • Ranked #1 best-selling toner from September to November 2024. • Maintained a Top 5 best-selling brand position until the end of 2024. • Strengthened its brand authority in the probiotic skincare market with its Bifida Toner and Ampoule, ensuring long-term dominance. • Total brand visibility grew significantly, with 30 million views in 2024, up from 19 million in 2023. d’Alba (3/2024 - 2/2025) d’Alba strategically leveraged MCN partnerships with Khoi Viet and Melive to drive livestream sales, generating over 70% of total revenue from these activities. By tapping into the fashion-focused audience and tailoring key messages each month around radiant, d’Alba successfully drove sales through video content marketing.

A. Flormar (Make-up brand from Turkey) - Build annual marketing plan, detailed action plan for each category: content plan, digital plan (social media, SEO, Ecommerce, Tiktok, Youtube) - Contact, work directly with the agency and report management functions (Talents & KOLs / Contract & payment), with an average amount of at least 50 KOLs monthly. - Work closely with the design team to produce materials (Brochure, Standee, ...), Key visuals for campaigns. - Keep all marketing expenditures within the marketing budget. B. Axis-Y (Skincare brand from Korea) - Contact and work with agency to booking KOLs - Support ideas for angles when working with KOLs, booking review of skincare groups.

A. MdoC - Skincare for men - Brand awareness (70%) and brand growth (30%). - Contact, work directly with the agency and report management functions (Talents & KOLs / Contract & payment). - Develop and maintain collaborative relationships with press, KOLs, agencies, editors, and other partners. - Developed and managed flow shooting for MdoC brand with Alan Pham and Nguyen Dat ("Who is Single Vietnam" program). - Work closely with design team to produce materials (Brochure, Standee, ...), Key visual for campaigns. - Keep all marketing expenditures within the marketing budget. B. Fusion, Decaar, Ekseption (Trade Marketing Executive) - Build flow deployment to participate in Workshop at Dermatology Hospital Ho Chi Minh City Quarter, 2019 (3 times/ year) to deploy and the integrate Brand communication strategy and Sales incremental activities. - Build flow deployment to participate in The Vietnam International Conference Of Demire And Vsaps, 2020 (Demire 2020) at Hanoi.

- Responsible for producing social content for 3 fanpages about lipstick from Korea - Request design for the campaign - Building proposal for KOLs (Chang make up), Company (Sen Vang Productions) wishing to OEM cosmetics from Korea - Timeline construction, budget for partner - Buliding plan launching a new products - Update and refresh the company introduction monthly - Suggest marketing plan for the Director

- Following up and updating the new trend frequently - Wording for campaigns - Request code and request design - Participating in a large campaign: Style outside - Planning for two small campaigns: the World Cup and the Crazy Sale.