Ilyas Abishev

Built and scaled the media buying department from scratch, managing huge budgets across diverse channels, establishing efficient processes, and leading a high-performing team to drive consistent growth and profitability.

Started as a one-man Media Buying team and grew it into a profitable department. Managing significant monthly ad spend across top channels, testing creatives and funnels, improving CAC, LTV, and ROAS. Working closely with dev team to refine tracking, analytics, and buying algorithms.

Designed monetization strategies for in-house and third-party mobile apps, generating $20k+ daily profit. Strengthened client relationships, boosting retention and satisfaction by 10%. Improved reporting accuracy by 25% through better data processes. Ran 100+ A/B tests, raising conversion rates by 30-100% through custom monetization techniques. Launched 1000+ campaigns, achieving an 20-50% boost in CTR and CR. Used analytics tools to improve campaign performance by 15%. Collaborated with teams to streamline strategies, cutting reporting time by 30%.

Led a team of 5 media buyers, improving ROI by 15% through optimization strategies and personalized mentorship. Managed $1M+ monthly budgets, reallocating resources to boost ROI by 20%. Mentored 9 new hires, speeding up onboarding by 30% and increasing campaign efficiency by 10%.

Project Management: Led and delivered projects in a fast-paced educational setting at the Center for Advanced Professional Training of St. Petersburg.

System Monitoring & Reporting: Monitored automatic recognition system results, completed web-based questionnaires, and generated reports based on the collected data.

Focused on Finance and Business Analytics with a minor in International Business. Gained a strong foundation in financial management, data analysis, and global business practices, equipping me with the skills to analyze financial markets and make data-driven decisions in an international context.