Ilya Marin

My division is developing and promoting the following: 1. Search Ads AI 2. Yandex AI 3. Distribution of Yandex Products (B2B & B2C): Search, Browser, Games, Geoservices, E-commerce, Weather, and others via the following channels: OEM, Retail, Networks, 3rd-party websites, and apps, plus B2B. 4. Preinstallation of Yandex Apps into OEM Devices: Smartphones, Tablets, TVs. — SDK/API integrations of Yandex services into partner software. — Integration of Alice Voice assistant into partner devices (Speakers, TVs, etc.) — TV partnerships. 5. Worldwide DSP & SSP Integrations: Connecting our platform with top-notch Demand-Side Platforms and Supply-Side Platforms globally. 6. Appmetrica: A trusted platform for app analytics and marketing used by over 11,000 companies across 40 countries. My team comprises growth strategists, revenue operations managers, partnerships managers, UA Development managers, and project managers, all working to drive international inventory growth and utilization. Our key responsibilities: — Developing growth plans and fostering seamless communication between sales and marketing teams. — Initiating growth strategies to expand our market presence. — Establishing strategic partnerships to fuel our international expansion efforts. Together, we are committed to delivering top-tier solutions and driving sustainable success for our partners across the globe.

Drawing upon my experience with the B2B sector, at MTS group - a mobile phone operator, I was hired as a national account manager working with Tier-1 companies tasked with helping to increase their market share. A highly competitive market, my role was to design creative solutions that allowed us to retain our profit margins, whilst aligning the company’s proposition with irresistible value to the client. Dealing with high-level negotiators, it was here I sharpened my sales skills both domestically and internationally. Learning how to adapt my negotiation ability depending on the client’s background, as well as how to maintain and strengthen partnerships once onboarded. A noticeable shift from working with clients as a supplier, but instead working alongside them; allowing us to grow together.

A global company with a head office in China, Huawei not only provided me with a platform to nurture my marketing skills, but also work within an international company. This meant I was lucky enough to travel a number of times to China and gain an understanding of their working culture and management style. Starting in the strategic marketing department with a clear focus on data analysis and tactical planning. In my first role at Huawei, I worked as part of a team that through in depth analysis worked to gain a nuanced understanding of, then, current market trends. Allowing us to offer timely and relevant insights that helped form the approach of both the sales and the product team. Later, as a presale product manager, I was instrumental in securing one of the largest bids for the product on the local market. This achievement was, largely, down to a premium solution as well as our ability to work with the B2B market. We focused on clear, responsive and professional communication, helping us to gain the trust of our domestic B2B clients.