Ilusi Eka Wulansari
Business Advisor @ Vasclab Medika Indonesia
About
I am a medical devices professional with over 20 years of experience in building and developing businesses across the healthcare sector. My expertise spans market entry strategy, regulatory navigation, import and distribution licensing, and establishing strong local partnerships to support long-term commercial success.Throughout my career, I have been actively involved in setting up legal entities, managing regulatory pathways, and developing distribution networks for medical devices in emerging and regulated markets. I work closely with principals, healthcare providers, and regulatory authorities to ensure products are introduced compliantly and positioned effectively in the market.My approach combines hands-on operational experience with strategic business development, allowing me to move efficiently from market assessment to execution. I focus on identifying high-potential technologies and translating innovation into commercially viable solutions that deliver real value to healthcare systems and patients.I am always open to connecting with medical device manufacturers, healthcare professionals, and partners who share a commitment to quality, innovation, and sustainable growth in the healthcare industry.
Indonesia
Greater Surabaya
Food & Beverages
Enterprise Manager, Director level, Management Professional, Corporate Management, Divisional Management, Business Development, Sales Management, Medical Devices, Marketing Strategy, Sales Presentations, Surgery, Product Development, Sales, Product Launch, Account Management, Sales & Marketing, Strategy, Marketing, Customer Loyalty, Team Leadership
Experience

Business Advisor
Jakarta, Indonesia
As a Business Advisor, I am responsible for providing strategic guidance, overseeing key business initiatives, and ensuring alignment between organizational goals and operational execution. I support decision-making through data-driven insights, mentor team members, and build strong relationships with stakeholders to drive sustainable growth.Establish policies. Hire and evaluate the administrator. Secure adequate funding for the organization. Make a meaningful financial contribution. Monitor finances. Create and update a long-range plan for the organization. Select and support the organization's Board officers and periodically review their performances. Adopt key operating policies and procedures; approve contracts as appropriate. Attend all Board meetings and activities, including special events and Board retreats. Become knowledgeable about the organization. Come to Board meetings well-prepared and well-informed about issues on the agenda. Contribute to meetings by expressing your point of view. Consider other points of view, make constructive suggestions and help the Board make decisions that benefit those the organization serves. Represent organizations to individuals, the public and to other organizations.

Country Sales & Business Development Manager
Greater Jakarta Area, Indonesia
Handling For APV (Aortic Peripheral Endovenous) Division - CVG (Cardiovascular Group) Hire and Manage staff including selection, direction setting, feedback and coaching, performance management, rewards and recognition and development planning. Expand the customer base and sales by establishing regular contact with key specialists, technical staff and administration personnel Develop and implement sales and call plans for specified territory. Field work/coaching of TSR and CS (minimum 1 day per month per person) Ensure customer sales cycle is complete (including obtaining PO and handling AR etc) Manage Distributor performance. Planning and overseeing new marketing initiatives either Developing goals for the development team and business growth. Hold regular performance discussions and complete the half year and annual performance reviews with direct reports Demonstrate and implement Medtronic's Customer Focus Quality guidelines. Be a role model in actively promoting Medtronic’s business code of conduct and core behaviours Work within and actively promote Medtronic’s core mission, corporate strategies, policies, procedures and Code of Conduct.

Marketing Manager
Greater Jakarta Area, Indonesia
Handle For Imaging System,Ultrasound & PCMS Modality Establishes marketing goals to ensure share of market and profitability of products and/or services. Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services. Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized. Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets. Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy. Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets. Communicates with outside advertising agencies on ongoing campaigns. Prepares marketing activity reports.

Territory Sales Manager
Surabaya Area, East Java, Indonesia
ETHICON Surgical Care - Hernia Solutions & Biosurgery Represents JJMI's by interacting with established customers & developing new prospects in order to sell the organization's products Applies a broad knowledge of JJMI's products, services & marketing techniques to close sales & build a sustainable relationship with customers by keeping abreast of new products/services, price trends & other general information of applicable interest Responsible for Business Development in the assigned territory Responsible for sales and marketing, Delivering sales objectives & developing strategies for growth. Proper territory Management Achieving Volume and Value targets by Month, QTR & Year Handling distributors Develop & execute trade marketing initiatives in co-ordination with HO Submits territory & cycle reports that include qualitative & quantitative information on relevant customer & market issues

Product Manager
Greater Jakarta Area, Indonesia
Surgical Orthopedic - Arthrocare Sportsmedicine & Spine Managing the entire product line (Surgical & Orthopedic Products) life cycle from strategic planning to tactical activities Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. Driving a solution set across development teams (primarily Development, and Marketing Communications) through market requirements, product contract, and positioning. Developing and implementing a company-wide go-to-market plan, working with all departments to execute. Analyzing potential partner relationships for the product Define the product strategy and road map Brief and train the sales force at quarterly sales meetings Perform product demos to customers Develop sales tools and collateral

CanHOPE Counselor
Singapore
Provide Cancer Counseling and information via different channels; hotline, email, face to face and support group meetings Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market services. Conduct economic and commercial surveys to identify potential markets for services. Conduct talks and organize support group meetings/ road shows to educate patients, and create awareness among public on various aspects of cancer care and treatment available in Parkway Cancer Center. Establish partnerships with healthcare providers, Doctor’s ( Oncology & internist) or organizations. Develop marketing plans and implement marketing activities Keep abreast with health care business activities and current market situation
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