ilina ye

manager, development marketing communications

About

Trained creative; wearer of many hats. I craft stories and connect the dots. A hybrid with years of experience working across both Agency-side and Client-side, I've helped translate online/offline strategies for top brands into succesful digital & marketing campaigns. A natural problem-solver, I help bridge the gap between brands and people by helping businesses realize their brand potential with the implementation of communication strategies. A self starter with a keen knowledge of brand conceptualisation, guidelines and frameworks. Comfortable in managing tight project timelines, I've helped lead projects; communicating concepts across key stakeholders as well as managing vendor partnerships. Demonstrated cross-functional expertise in marketing, advertising, brand development, project management, and event/conference planning and build. Recipient of the IHG Superstar award 2017 for the successful execution and involvement at the Hotel Investment Conference. I live for good coffee, #startups and good design *Contact me if you wish to view my portfolio

Country

singapore

City

singapore

Industry

design

Skill

mobile application design, web design, user interface design, interactive advertising, information graphics, gui, design, design thinking, illustration, web development, print publication design, advertising, brand development, digital agency, storyboarding, branding and identity

Experience

manager, development marketing communications

freelance senior designer

digitas lbi

2016-9 - 2016-11 · 3 mos

Digital and Interactive campaign creation + creative pitches done for: Paddlepop (Walls), Martell Singapore, Paypal & Novartis.

digital imaging artist

charles & keith group

2012-12 - 2013-8 · 9 mos

Worked alongside the Photography department in updating the e-commerce site and marketing collaterals with product images and lookbook photoshoots. Responsible for air-brushing and post-editing of images for campaign and e-commerce shoots.

freelance designer

pixakraft

2012-6 - 2012-11 · 6 mos

Engaged by a digital agency in Malaysia to work on UI design for a local bank app.

graphic designer

s'factory brand activation agency

2011-6 - 2012-4 · 11 mos

Worked closely with the Art Director in conceptualizing advertising campaigns and branding initiatives to be implemented across print & web. List of clients includes: Panasonic, Ricoh, Basis Bay IT Engineering and AirAsia.

marketing communications specialist, emeaa

intercontinental hotels group (ihg®)

2017-6 - Present · 9 yrs 4 mos

interactive designer

possible

2013-8 - 2015-9 · 2 yrs 2 mos

Played a role in conceptualizing, research and brainstorming for digital campaigns for existing clients and pitches. Responsible for designing front-end user experience for websites and digital campaigns Interpreting design solutions from hand sketched ideas to interactive prototypes. Spec out animations, functions, and transitions. Designing and generating eDMs, web banners and print collaterals according to the needs of the client. Designing demo apps for B2B client presentations Crafting out visual presentations as well as using Illustration, storyboarding and information graphics to help paint a better picture for clients Client projects I'm involved in are: Audi, Resorts World Sentosa, SAP, Starwood Hotels/SPG and more.

freelance senior designer

sapient

2015-9 - 2016-9 · 1 yr 1 mo

Involved in digital and Interactive campaign initiatives and creative pitches for: Panadol Australia, Unilever (LUX, DOVE), Heineken, Strongbow, SAM and more.