Ildar Amanulin

E-commerce Director

About

Dynamic and data-driven E-commerce Director with 7+ years of proven success leading digital transformation, P&L management, and scalable growth across D2C, marketplaces, and omnichannel retail. I specialize in building and optimizing online sales ecosystems in MedTech, FMCG, and consumer goods, delivering multimillion-dollar revenue impact through performance marketing, CRM, and conversion rate optimization (CRO).I thrive at the intersection of strategy and execution — launching and relaunching e-shops, driving customer acquisition and retention, and developing full-funnel digital strategies. Known for my ability to lead cross-functional teams, implement automation and analytics platforms, and align digital channels with core business goals.Let’s connect if you're building something ambitious in digital commerce, customer experience, or revenue acceleration.• Expertise in leading channel strategy, category and assortment management, trade marketing and digital activation, across both online and offline• Deep experience in DTC and Marketplaces (Wildberries, Ozon), combined with strong offline retail execution• Skilled in developing tailored activation toolkits, promo mechanics, and visibility to drive conversion and channel growth• Strong budget ownership: TPR planning, promo pressure control, and ROI-driven trade marketing investment• Proven leadership in managing cross-functional teams (trade marketing, category, sales) and improving collaboration across functions• Certified Digital Marketing Director | Lean & NPS Expert | Agile project background• KPI-focused: EBIT growth, market share gains, net sales delivery, and execution excellenceКоммерческий директор, Директор по продажам, CCO, Операционный директор, Исполнительный директор, COO, ED, #construction #industry #energy #strategy #operations #sales #marketing #cco #coo #ed #sales #b2b #b2b2c #b2g #cv #резюме #job #поискработы #topmanagement  #sales #management #development #hr #jobboard #recruiter #jobhiring #jobsearch #job #hiring #opentowork #lookingforjobchange #searchingforjob

Country

Russia

City

Moscow Metropolitan Area

Industry

Consumer Goods

Skill

Коммуникабельность, Межличностное общение, Коммуникация, Стратегическое планирование, Построение отношений, Бизнес, Развитие бизнеса, Маркетинг, Продажи, P&L Management, E-commerce Strategy, Marketplace Strategy (Ozon, Wildberries, Yandex, Mvideo), E-commerce Growth, Digital Transformation, Digital Strategy, Pricing Strategy, Performance Marketing, Multi-channel Retail, AI in E-commerce, Category Management

Experience

E-commerce Director

KRONA MDA/SDA

2025-9 - Present · 1 yr 1 mo

Moscow

Key Channels Marketplaces: Ozon, Wildberries, Yandex Market, M.Video | DTC | Federal Retail: DNS | Pure Online: Citilink, Online Trade | DIY: HOFF, Lemana PRO Responsibilities: • Full e-commerce P&L ownership • Revenue, margin & unit economics growth • Marketplace & DTC strategy development • Commercial negotiations with key partners • Cross-functional leadership & process automation • AI-driven analytics and operational optimization • Team management (27 employees) Achievements: • +65% DTC sales growth, +5 p.p. margin improvement • 3x sales growth in M.Video • 2x DIY channel growth with HOFF • +25% Share of Voice (SOV) • -18% marketplace returns • -8% logistics costs • Implemented AI agents across e-commerce operations

Commercial Director | CCO | E-commerce

PANDA_OZON | WB

2024-3 - 2025-8 · 1 yr 6 mos

Moscow

Directed the end-to-end e-commerce marketplace strategy with full P&L ownership, focusing on scalable growth across leading platforms including Ozon and Wildberries. Delivered a data-driven approach to GMV acceleration, advertising efficiency, and operational automation. Key Responsibilities: Developed and led a high-impact marketplace e-commerce strategy, aligned with business goals and digital expansion targets. Oversaw pricing, listing optimization, promo planning, and advertising across key platforms. Introduced advanced analytics dashboards and BI tools to track GMV, CRR, and conversion KPIs in real time. Automated critical workflows by integrating ERP, dynamic repricing tools, and AI-driven demand forecasting. Key Achievements: • Increased marketplace GMV by 210% YoY across Ozon and Wildberries. • Improved organic product visibility and conversion by 30% through listing and campaign optimization. • Optimized advertising efficiency, reducing adv spends by 4 percentage points. • Negotiated exclusive marketplace terms, driving incremental traffic and margin improvements. • Built and led a team of marketplace professionals, delivering continuous improvement and full compliance with platform policies.