Ilaria Capozzi

I am proud to have been chosen by Gucci as a manager for the Corporate and Internal communication team. My goal is to position Gucci as one of the best-performing global companies, engaging all our people in a culture transformation that resonates in the luxury industry and beyond, affirming our Corporate values, and turning our HR projects into brand storytelling. In this role, I continuously liaise with all departments of our companies, capturing insights from across the organization and turning them into actionable leverages to develop and execute Communication projects, internal and external. I own the strategic content creation for LinkedIn. Manage international events and internal branding campaigns on an ongoing basis. Define and roll out the Employer Branding strategy worldwide for corporate, retail, and factories.

When I joined Luxottica, the company needed to start up the internal communication function from scratch. The newly founded department was directly reporting to CEO Andrea Guerra, a global leader whom I supported to affirm the Group's values in our international organization and start a new era for Luxottica, building a shared internal culture across brands, geographies, and all stakeholders. One of my most significant achievements was the global execution of the Internal Communication plan to support the Essilor-Luxottica integration process and manage the critical growth from 80.000 to 170.000 employees, with worldwide offices and plants involved. While liaising with HR and Business functions, I contributed to several international projects: set up of the Internal Communication global network, launch of the global intranet, internal branding for offices and plants, management of international and local events, financial storytelling, and the creation of the internal communication for LatAm and Brasil.

While fashion and luxury have always been my passions, Unicredit has been a crucial professional training ground. I accepted to join another industry to widen my knowledge horizons and challenge my ambition to become an all-rounded communication manager. With more than 20 dedicated people, Internal Communication was a critical function for a company with over 180.000 employees and many headquarters abroad, especially in the east of Europe. During this experience, I learned to speak different business languages, capture insights from shareholders, and turn them into Corporate storytelling. During my early years, I faced the profound transformation of the organization due to the Capitalia acquisition, helping the CEO and the leadership team in cascading the 5 years strategic plan to the workforce. I supported the launch of the Global Intranet, and was in charge of internal financial communication, employee engagement projects, internal branding campaigns, thoughts leadership projects, strategic content creation, and HR communication.

During this internship at the London-based PR agency, my focus was on B2C fashion products. I managed press reviews, media relations, and press events. This experience was a turning point in my professional journey, allowing me to understand my inclination toward a Corporate Communications career instead of a B2C product-oriented one.

I was Sales Assistant at "The Natural Shoe Store", a concept store in Chelsea, London selling multi-brand shoes. This helped me understand customer logic and learn how to tell a story about a brand and its products directly on the field, facing the needs and reactions of people from around the world.