Khurram Shahzad

Leading Digilatics, an AI-powered marketing firm specializing in data-driven advertising, lead generation, and paid media strategies. We help SMBs achieve measurable growth through Google Ads, marketing automation, and performance marketing insights.

At InspectionGo, my responsibilities include lead generation through organic traffic and paid ads, engaging the target audience on all online channels, Search Engine Optimization (SEO), content creation, and website design and optimization. I oversee all marketing endeavors such as content, design, and communication.

Recommend, develop and manage innovative online strategies to support business objectives and initiatives. Developed and managed digital marketing budget. Own ROI analysis across all online initiatives to identify revenue-driving opportunities and to exit less profitable programs. Acquire new customers at an acceptable cost and retain existing customers with a lifecycle nurturing approach. Manage existing programs while pushing the brand forward in areas such as video based marketing, online/offline hybrid databases and all social media platforms. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Partner with IT and our online agency to ensure website is implementing SEO best practices. Manage site content and placement to support SEO objectives and improve company rankings. Successfully manage paid search program through testing and maximizing brand and non-brand keywords. Audit SEO, Social, and Paid Search Campaigns. Deploy A/B testing platform with quantifiable test objectives and actionable results across emails, homepage, landing pages and product pages. Make recommendations to optimize web functionality, site architecture, user interface and navigation for all devices. Create and manage social media strategy. Responsible for the successful “integration” of SEM and social media as related to the overarching SEO strategy. - Optimization of onsite content. - Recommendations for new content creation. - Conversion rate optimization (CRO). - Measurement and performance reporting.

Launched the Full Service Digital Marketing Suite for our clients all over the country, mainly focused on Google Ads and Social Media Marketing for customer acquisition and awareness/branding campaigns... Orchestrated expansion of the company’s services and transformed Z Advertising to one of the leading advertising agencies by introducing digital/social media, digital advertising, media buying and planning, public relations, and other traditional mediums of advertisement & promotion. Through effective application and management of savvy business policies and techniques, designing a new internal communication system which also helps in timely delivery of jobs to the clients and to become one of the better equipped companies in the market, able to compete and win steady, retained contracts from both the public and private sectors.

Carry out company's marketing activities in the local industry and create linkages between the Contracting companies and the suppliers in the whole Kingdom of Saudi Arabia. Preparation of annual Marketing Plans, Business Development and work plan, making proposals and Presentations. Managing Digital Media/Social Media to stay update with existing clients and develop/deliver the business plans through carrying out research, formulate market analysis and deliver accurate business reports. Serving as a lead facilitator; both internally and externally for projects. Pro-actively hunt for target organizations and establish communications.

Identify and develop business opportunities Preparation of Annual Marketing Plans Increasing involvement with existing client Develop and deliver the business plans through carrying out research Serving as a lead facilitator; both internally and externally Pro-actively hunt for target organizations and establish communications Social Media Marketing Plans and Digital Advertising, statistics and lead generation

Representative for CSF project by World Economic Forum Supervised and trained a team of 12 students involved in this Project and interviewed Decision makers at different Small and Medium Enterprises all over Punjab Submitted a complete report and findings which were then published in Global Competitiveness Report for 2010

Lahore School's Case Study Development Unit Responsible to create the linkages between Small & Medium Enterprises Done complete TNA Wrote a Case History on Role of HRD in Small Enterprises in Pakistan which was then published in LS-Journal

Completed the Digital Advertising and Marketing module.