Ikrame El Bouayadi

Certifications: -2020: IIN, Institute of Integrative Nutrition (New York), Holistic Health Coach -2023: ISUPNAT, Paris Naturopathy Institute (Paris), Naturopathy Practitioner

Mentoring & coaching young professionals to help them define their goals and start their careers! Learn more: https://www.dema1n.org/

Passionate about educating and inspiring our audiences about the power of Twitter ! Leading marketing strategy and execution of impactful activations for the French market : -Launch of innovative and scalable initiatives: Prix #BestofTweets, Award-winning exhibition #ExpoTwitter, #Flight video experts program -Targeted activations to educate and train Twitter's B2B ecosystem in France (content, events, experiences, campaigns etc.) -Led major insights project (#TwitterTrends...) -Management of internal teams’ equipment / narratives and external educational platforms (Flight School training platform, case studies, insights blog, @TwitterMktgFR account etc.) -Mediatrained external speaker (industry panels, interviews etc.) -Manage team of 3, budget, planning & reporting, both local & international -Strong cross-functional collaboration with a wide variety of internal local, regional and global teams of which : comms, sales, insights & analytics, brand strategy, content partners, product marketing. -Member of Management Team for the French office Wellness Champion - Mental Health Allyship Program Member

Launch of educational programs for the French market: -Executive education and engagement program, with dedicated community of #CEOsQuiTweetent -Regional activations: #TwitterTour, #Twitter10 -Local roll-out of training platform for marketers: Flight School -Event strategy & execution: @TwitterParis office opening event, targeted events for B2B ecosystem

-Welcoming clients and providing guidance on herbal teas / essential oils benefits -General lifestyle habits tips / naturopathy -Led catering service for wellness event for 60+ guests on a boat (100% plant-based) -Provided recos on marketing to founder/ shop owner Website: https://www.happynine.fr/

aufeminin Group is the leading publisher of websites for women (36M UV/month worldwide), present in 14 countries, and owner of major websites such as : aufeminin.com, marmiton.org, mylittleparis.com B2B MARKETING & COMMUNICATION - Support to sales teams to develop digital partnerships with brands and agencies (pitch, best cases…) - Management of B2B communications (corporate website, events, emailing) - Internal research (surveys, polls, studies, ad efficiency…) and monitoring of audience analytics - Management of 2 marketing analysts STRATEGIC PROJECTS & NEW BUSINESS - Business development (licensing, couponing, e-commerce…), external partners management - Member of the “strategy taskforce” in charge of strategic recommendations to the Executive board

Consulting in strategy, B2C marketing and project management, mainly related to digital topics. STRATEGY - Digital strategy for a health insurance company (social media, innovative services...) - 5-year digital strategy plan for a web portal MARKETING & LAUNCH OF NEW OFFERS - Launch of a digital mobile and quadruple play offer for a telecom operator - Launch of an online gaming activity in Italy - Market study related to an international opportunity for a leading bank - Market study on luxury & digital

- Study of market growth opportunities & assessment of country risks (Middle East, Asia, India) - Analysis of competitors' business models / portfolios - Benchmarks and competitive watch - In-depth analysis of consuming trends in retail, luxury and sporting goods markets

Exchange student - 3rd year at Sciences Po