Olena Ikonnikova
Head of Freight Sales @ NOVA GLOBAL
About
Sales executive with 20+ years of experience in managing B2B sales, marketing, and customer service, specializing in telecom, banking, and logistics. I have successfully led large-scale sales operations, serving over 1.5 million subscribers. Managed national direct and indirect sales channels, call centers, visit centers, and back offices, and supervised teams of 800+ employees. With a proven track record of managing $40M+ revenue budgets, I have spearheaded transformational initiatives in major organizations, including Vodafone, MTS, Golden Telecom, VEGA, and Volia. These projects encompassed M&A, new business launches, rebranding, operations integration, and centralization. As a B2B sales advisor, I help businesses increase sales by designing and optimizing sales systems for sustainable growth. My expertise spans developing and implementing tailored strategies for sales, customer retention, pricing, and product development across B2B and B2C segments. My mission as a consultant is to empower companies to increase B2B sales by developing sales systems, enhance operational efficiency, and drive long-term success.
Ukraine
Kyiv
Transportation/Trucking/Railroad
Artificial Intelligence (AI), Telecommunications, Strategy, Management, Business Strategy, Sales Management, Change Management, Business Planning, Marketing Strategy, Product Management, Outsourcing, Call Center, Project Planning, Business Development, Sales, Project Management, Key Account Management, Operations Management, Business Analysis, Product Marketing
Experience

Head of Freight Sales
Ukraine
Nova Global will transport your goods and parcels between Ukraine and 183 countries of the world. Agreements are made both with Ukrainian companies and non-residents. We also provide customs clearance through our brokers in Ukraine. We will deliver oversized, dangerous, and temperature-controlled cargoes by road, air, and sea freight. Our leading specialists will build optimal routes and individual price offers. Перевеземо ваші вантажі та посилки між Україною та 183 країнами світу. Працюємо з українськими компаніями та нерезидентами. Забезпечуємо митне оформлення власними брокерами в Україні. Габаритні вантажі, небезпечні, ті, що потребують дотримання температурного режиму доставимо авто-, авіа, морським фрахтом. Наші провідні фахівці побудують оптимальні маршрути та індивідуальні цінові пропозиції.

Founder
ikonnikova.consulting
Ukraine
Helping businesses increase B2B sales by implementing key processes | Consulting in B2B sales management and transformation | B2B Sales Training Online consulting on B2B sales building and transformation. 12 week online program "B2B sales activation" for CEO, owners and teams. Off-business time only.

Head of B2B marketing department
Ukraine
Marketing strategy, pricing, analytics, forecasting and budgeting. Product ownership of B2B product portfolio. Responsibility for revenue and margin, CAPEX and OPEX budgets. Strategic development of new business directions and product portfolio: - IoT - Cloud services - Financial services - MNP implementation Main projects implemented: - Vodafone Red Business and IoT tariffs implemented - Cloud services started for B2B market - Commercial data center put into operation - Mobile wallet started

Customer Service Director
Responsibility for customer service for 1,5M subscriber base in leading national TV and Internet provider. Contact center, visit centers and self-service channels management. Troubleshooting end-to-end process management including truck rolls operations. Retention management. Sales on service calls and visits management. Bills printing and delivery. Managed Program of CS transformation projects (more than 30 projects and initiatives). Main projects completed: - quality standards and quality control implemented for all touch points - shops, call center, truck-rolls - more than 30 projects in customer service transformation for all touch points and processes - support functions centralized and optimized Main achievements: - customer satisfaction increased from 7,6 to 9,1 - number of customers' enquiries decreased 2,5 times with related savings - operations efficiency improved by 18%

Commercial Director
Managed national sales and customer service for business and private customers. 800 000+ subscriber lines, 800+ employees, 37 service centers nationwide Main projects completed: - developed and implemented sales and customer service strategy for all segments, regions and services - centralized sales and service management for 7 regions and implemented unified national standards, KPIs and business processes - launched indirect sales channels - launched call center for 200 agents - launched loyalty program for Internet customers - launched customer self-service for telephony customers Main achievments: - sales efficiency increased by 70% - monthly sales doubled - internet customer base growth by 85%

Deputy sales and customer service director, Head of B2B sales dept
Acting sales and customer service director for 4 months in 2006 and 2007. Head of MTS-Ukraine Quality committee since July 2007. Worked in BSC implementation project with full responsibility for sales and customer service part. Full responsibility for corporate customers sales and customer service, customer base, revenue, profitability. 200 employees, visit centers, call center, back office. Leaded Business segment group with responsibility for development and implementation of strategy for all business segments - KA, SME, SOHO. Launched selling of fixed telecom services. Launched telesales. Defended corporate customer base from competition - business was the only segment where company saved leadership.
Olena Ikonnikova's Contact Information
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