ikechukwu ugwu

* Co-managing Easystarter, a major voice proposition accounting for over 30% of Etisalat Nigeria subscriber base, targeted at the mass market segment to drive ASPU, grow revenue and increase subscriber base of this segment * Monitoring and reporting competition offers and product portfolios with detailed impact analysis on how these offers affect Etisalat’s share of market and wallet * Organizing training workshops Pan Nigeria to educate distribution partners, sales canvassers, trade agents and retail sales on newly launched products and their benefits as well as Go-to-market strategies to be deployed * Formulating, deploying and implementing new marketing concepts and strategies to drive activation and revenue. * End to end follow up on various stakeholder units and departments to ensure that new strategies and innovations are appropriately deployed and campaigned from conception to execution.

* CAREER HIGHLIGHT * Project Lead for the entire launch and commercialization of Guinness Smooth in the East, North, Central and West Division based on business portfolio expansion strategy. Responsible for ensuring growth and penetration post launch across 3 key pillars i.e. Distribution, Recruitment and Awareness, to deliver business objectives. * RESPONSIBILITIES * Effectively lead and manage Guinness Gold and Baileys Delight portfolio. * Deliver the performance ambition metrics of equity, share and financial performance. * Responsible for the strategy and execution of brand plans across the strategic pillars of awareness, trial and distribution. * Innovation project Lead responsible for expansion of market share via periodic in-depth consumer and market research to identify opportunities to launch and grow innovative products both regional and nationally.

* RESPONSIBILITIES * Acquire new customers and grow gross merchandise value in targeted Tier 2 and Tier 3 states (Rural and Sub-urban locations), as well as ensuring retention and repeat transactions by tactically serving attractive value propositions to target customers through effective segmentation and efficiently maximizing various offline channels for engaging customers * Agency management - management of agencies responsible for onground marketing, media and marketing communication as well as brand management * Motivating both performing & non performing affiliates by providing intelligent report on specific initiatives to deploy to boost performance * Mapping out viable target locations and providing precise route map for the onground marketing team to leverage on during market storms * Periodically deploy strategic projects to acquire new customers, grow GMV and increase TOMA in targeted Tier 2 locations

Music and Arts Activities and Societies: Departmental Politics