Ihssane BENSAID

Driving digital transformation to fully enabled business model via an online distribution platform, Supporting business growth by the incorporation of digital products and services into existing and new client offerings, Designing digital customer engagement strategy by encompassing all digital customer touch points to ensure consistent customer experience,

• Defining, with the board of directors, the mid-term and long-term objectives and the company vision • Diversifying revenue sources by driving strategic projects development for the main web portals • Managing teams composed of editors, media reporters, content integrators, and community managers • Setting weekly production and publication objectives for all media teams • Ensuring that objectives and publishing quality are achieved (>18 websites and information portals) • Designing and developing new products such as: Visa prepaid programs • Defining strategies based on benchmark and competition analysis • Defining the business model and setting up revenues forecast based on sales and cost estimation • Project coordination between all concerned parties to successfully get the product launched within the defined time scope • Advising on communication and marketing strategies for product launch on the market • Developing strategic partnerships for product development and added value services creation (money transfer, bill payment, loyalty program…) • Recruiting qualified teams composed of program manager, salespeople and customer service representatives

• Advising on campaigns and monthly/weekly promotions in order to increase subscribers and boost products sales (telephones, scratch cards, mobile services…) • Managing the internal resources and technical team in order to implement and execute the assigned marketing actions (campaigns, monthly and weekly promotions, pricing, mobile services…) • Preparing all communication supports (sales proposals, presentations, brochures, flyers) designed for each market segment • Coordinating with the team of designers for the artwork and design of all the communication tools including website, banners, and billboards • Training and coaching the marketing and the sales team for the different sales activities • Reporting on the evolution of sales during the sales activities and analyzing the performance by region and by bestseller product • Full understanding of the telecommunication market in Guinea by conducting competition intelligence and positioning the company’s different products and services (communication costs, mobile services, telephones) • Organizing the different sponsoring and corporate events • Preparing weekly press releases and maintaining good relationship with the press and media partners

• Defining the marketing strategy of Jumia.ma to generate traffic though different online and offline marketing channels (online display, email-marketing, affiliate networks, partnerships, street-marketing, radio, PR…) • Develop, execute and report quarterly and monthly online advertising plans to generate traffic on budget • Developing and maintaining partnerships and affiliates trough projects of mutual benefit with digital marketing agencies, banks, and well known companies to ensure new well targeted traffic sources • Managing and coordinating the internal resources and marketing team in order to implement and execute the assigned marketing actions.

Understanding businesses needs and advising them on the best online search candidates solutions. keeping excellent relationships with employers and helping them find the best employees for their business. Overlooking whole recruitment process from following up on open vacancies to making sure that accounts are regularly active on the site with the maximum engagement and utilization. Managing online advertising campaigns.

+ Driving customers growth through the development of online marketing strategies, implementation, management, and optimization of e-marketing and online advertising programs including paid ads, sponsored links, SEO, affiliate marketing, email marketing, social media and other digital media programs. + Manage internal resources and cross divisional teams to support the sales process; + Working with cross-functional teams of designers, engineers, project managers and stakeholders to effectively deliver product solutions, clearly communicating defined scope and constraints + Develop detailed technical requirements documents in support of the commercial process. +Training for employees and customers + Follow-up campaigns, Monitor, report and analysis.

• In charge of conducting a pilot project in “Open-Government” for local development, • Participation in the realization of series of projects related to the innovation and entrepreneurship, • Research and development of e-Business solutions for the agri-food, e-government, and e-tourism sectors

•Participated in various market research projects analyzing the residential and touristic markets in the cities of Casablanca, Bouznika, and the region of M’diq – Fnid’q, for some of the largest European and Spanish promoters. •Marketing research of all aspects dealing with Condominium Hotels and Apartment Hotel in Morocco. •Market Research in industrial real estate in Casablanca