Igor De Castro Oliveira

Marketing Director at Heineken Group Brazil, with over 17 years of experience managing global brands across leading multinationals such as Nestlé, Campari Group, Pernod Ricard, and Electrolux. My work is driven by the strategic development of premium portfolios and the leadership of major communication and experience platforms. With a specialization in Consumer Sciences from ESPM and a degree in Business Administration from PUC-SP, I bring a cross-category perspective to anticipate trends and ensure brand pioneering across new segments. Currently, I lead branding and communication strategies with a focus on creative excellence, functional innovation, and fostering a work environment that values high performance alongside respect and the company’s core culture.