Igor Solomatin

Chief marketing and communication officer @ SOGAZ

About

📝 Seasoned Marketing and Commercial Director with a passion for driving growth and maximising customer engagement in the real estate and banking sectors. With over a decade of hands-on experience, I've improved my skills in strategic planning, team leadership, and multichannel marketing strategies. 🔑 Key Strengths: ✅ Strategic Vision: I have a proven track record of developing and executing strategic marketing initiatives that deliver tangible results. From optimizing budgets to launching targeted campaigns, I prioritize strategies that drive growth while aligning with organizational objectives. ✅ Team Leadership: As a leader who managed successfully teams of 90+ employees, I believe in fostering a collaborative and inclusive work environment where team members are empowered to excel. Through mentorship and support, I've built high-performing teams capable of achieving ambitious goals. ✅ Customer-Centric Approach: Understanding and meeting the needs of customers is at the heart of everything I do. By leveraging data-driven insights and market research, I develop tailored solutions and experiences that resonate with target audiences, driving engagement and loyalty. ✅ Results-Oriented Mindset: I am driven by results and have a track record of delivering on key performance indicators. Whether it's increasing sales, enhancing brand visibility, or optimizing marketing ROI, I prioritize initiatives that have measurable outcomes and drive business impact.

Country

City

Russia

Industry

Real Estate

Skill

Strategic Marketing, Team Leadership and Development, Commercial Strategy , Multichannel Marketing Strategy, Presentation Skills, Crisis Management, Marketing Research, Budget and Financial Management, Public Relations (PR), Media Planning, CRM Data Mining, Data and CRM Mining, Marketing Campaign Planning, Internet Advertising, B2C Marketing, Branding, Competitor Analysis, Business Analysis

Experience

Chief marketing and communication officer

SOGAZ

2024-9 - 2026-3 · 1 yr 7 mos

Chief Marketing Officer

PIK Group

2022-9 - 2024-1 · 1 yr 5 mos

At PIK Group, Russia's largest comfort-class housing developer with over 30M sqm constructed, I led the marketing department, managing marketing for 115 residential projects across 16 regions in Russia. - Strategically revised the marketing approach in response to macroeconomic shifts, implementing cuts in advertising inventory and other expenses. Despite these adjustments, we met all performance targets (sales, inquiries) - Launched the 'Every Meter Thought Through' campaign with targeted TV flighting, amplifying brand message and reach on federal channels - Tailored promotion strategies to regional media consumption habits, successfully launching in two new regions Increased Telegram channel followers from 85K to 400K and pioneered three new advertising channels, becoming a top 5 corporate Telegram channel in Russia based on post reach - Introduced PIK SPORT, a community sports initiative across 40 locations offering 10 sports, attracting 10K+ participants in 6 months. - Launched the PIK-Friends referral program

Chief Commercial Officer

ProGorod (VEB.RF)

2020-10 - 2022-9 · 2 yrs

Moscow, Moscow City, Russia

ProGorod, the first federal state master developer, overseeing nationwide (1.6M sqm) residential, commercial, and infrastructure assets across 5 regions of Russia. Headed the Commercial department, leading a team of 20 employees. - Headed commercial department for a federal state master developer overseeing residential, commercial, and infrastructure assets. - Led sales, pricing strategy, and product management, achieving top rankings and driving sales growth. - Directed marketing strategies for various projects, focusing on budget management and strategic marketing. - Implemented sales infrastructure improvements, enhancing customer service and streamlining processes.

Chief Marketing Officer

DOM.RF Bank / Банк ДОМ.РФ

2019-9 - 2020-10 · 1 yr 2 mos

Moscow, Moscow City, Russia

DOM.RF is one of Russia's top 3 mortgage banks and a state corporation, offers financing, support programs, and mortgage loans for housing development and accessibility. - Led marketing department for a top mortgage bank and state corporation, overseeing various marketing activities. - Implemented targeted campaigns resulting in increased sales and brand recognition. - Introduced innovative marketing initiatives and enhanced brand consistency across branches. - Negotiated advertising partnerships, resulting in substantial advertising value.

Chief Marketing Officer

Etalon Group (Группа компаний "Эталон")

2018-5 - 2019-9 · 1 yr 5 mos

Moscow, Moscow City, Russia

Etalon Group, a publicly traded company, is one of the largest construction companies in Russia with over 9M sqm constructed. Managed a team of 35 professionals. - Managed marketing for one of Russia's largest construction companies, overseeing diverse residential and commercial projects. - Successfully launched umbrella brand and new projects, reducing marketing expenses and improving brand perception. - Implemented analytics-driven advertising strategies, improving conversion rates and advertising efficiency. - Collaborated with sales department to implement CRM and sales analytics, resulting in significant sales growth.