Igor Ramirez

Account: Lilly

◙ Launched Lorreal’s digital partnerships and activations via partner outreach and communications, developing the tactical flow to adhere to KPIs and campaign goals/initiatives, budget management, monitoring the performance and reporting on high level metrics, and communicating the results of campaign success. ◙ Proceed with the campaign setup process from the taxonomy, trafficking, tagging, and reporting. Sent media contracts to partners to ensure inventory is reserved via Prisma. ◙ Leveraged audience insights from syndicated research tools (eMarketer, GWI, ComScore) to help develop data backed insights on partnerships that would align for each campaign's KPIs and goals. ◙ Maintained partner relations to ensure campaigns are running properly, troubleshoot campaign issues, and communicate optimizations that are required to ensure efficient ROI.

◙ Responsible for managing inventory pickups & drop-offs to ensure site is adhering with compliance of New York city safety guidelines ◙ Coordinated with cross discipline team members across CARES, A Language Bank and a security department to ensure ◙ Administered 1000+ vaccinations weekly at my assigned sites across the five boroughs of New York City ◙ Facilitated weekly New York State digital application workshops with 200+ community members in spanish to instruct New Yorkers on how to access Covid-19 vaccination records and Excelsior Passes ◙ Managed the on-site vaccine portal software to on-board and train new team members, register patients and keep track of New York City vaccination records

◙ Obtained adequate knowledge of the varying phases of a a flagship store’s opening. ◙ Specialized in inventory management to drive consumer sales and replenish the sales floor. ◙ Received and accounted for inventory shipments located at an offsite. ◙ Acquired informed product knowledge to communicate with consumers about their best buying options. ◙ Assisted in maintenance of garbage and cleanliness of in-store stations ( register, welcoming area, and back of stock areas).

◙ Summer 2018 Initiate of the T. Howard Foundation Internship program. ◙ Attended internship orientation that delved into professionalism as well as having a productive and successful internship tenure. ◙ Granted admission into T. Howard Foundation Alumni portal upon internship completion at CNN Digital.

◙ Utilized Customer Relationship Management software to generate a database of new and existing clients for all company employees’ access ◙ Assisted in client communication via monthly marketing newsletters to keep current and potential clients up to date with all company offerings ◙ Researched and identified 25 potential new clients daily for account executives to recruit

◙ Spearheaded a weekly chapter meeting to organize and plan all service and programming on campus. ◙ Directed Gmail group server with a network of forty alumni. ◙ Conducted about five college tours with varying schools from the city per semester. ◙ Committed to 12 hours of community service per semester. ◙ Created educative and social programming for New Paltz community.(70+ per event)

◙ Operated agendas and committee objectives among a 23-person senate body through Robert’s rule to pass school legislation and operations. ◙ Delegated the fund distributions of the Student Association via a seat on the Budget & Finance Committee. ◙ Planned community-based programs to encourage student union via a seat on the Social Justice Coalition. Committee

◙ Researched a variety of digital media news to establish knowledge of advertisement sales vernacular and processes ◙ Facilitated one on one meetings with linear and digital ad sales executives to discuss business plans, professional development, and outlook of the advertising world ◙ Constructed and presented an ad sales pitch via PowerPoint to Turner executives to showcase a potential new client

◙ Operated cash register by computing transactions, facilitating transactions, and discounts on items when qualifying. ◙ Opened and closed registers, balanced and managed the registers and receipts of all transactions made. ◙ Carried and categorized shelved merchandise inventory of the store by aiding customers in locating book categories and other items within the store. ◙ Performed data entry for organizing academic book packages for students attending SUNY New Paltz.