Igor Brajovic

Drive regional marketing and localization strategy across multiple markets Develop and scale AI-generated ad creatives (AIGC) through localization and data-driven testing Analyze top-performing creatives and replicate winning structures to improve CTR and conversion rates Design and execute high-impact campaigns based on user behavior and performance insights Optimize ad copy and creative assets to maximize engagement and conversion efficiency Conduct continuous market research and competitor benchmarking to inform performance-driven decisions Leverage AI tools and automation to streamline creative production and campaign scalability Lead localization initiatives to ensure cultural relevance and brand consistency across markets Build and develop affiliate partnerships to strengthen regional acquisition channels Manage influencer collaborations and outreach strategies to expand brand visibility Collaborate cross-functionally to align global strategy with local market needs and insights

Developed and executed comprehensive strategies targeting the Western market, leveraging social media platforms to effectively engage with the target audience, increase online presence, and drive business growth. Adapted quickly to the challenges posed by the COVID-19 pandemic by transitioning to a coaching role, demonstrating flexibility and adaptability in navigating the changing landscape, contributing to the continued success of the organization.

Served as the primary point of contact between Silver Bell and global clients. Successfully developed and maintained strong business relationships with existing clients, ensuring high levels of satisfaction and retention. Effectively managed and addressed escalations, taking proactive steps to identify and resolve persistent delivery challenges promptly and efficiently. Which contributed to maintaining strong relationships with key stakeholders. Implemented strategic initiatives to elevate client satisfaction, drawing upon valuable insights from diverse sources and utilizing them to drive continuous improvement. Created development plans for large client accounts and managed sales pipelines in CRM.

Demonstrated success in lead generation and client qualification as a Marketing Assistant, leading to a promotion in recognition of outstanding performance. As an AM consistently achieved a high conversion rate of 85% in converting leads into paying customers by effectively communicating the value of financial investment opportunities and skillfully addressing any objections or concerns. Developed proposals, and led sales presentations to generate business growth. Provided valuable support in the management and training of new employees, playing a vital role in facilitating their seamless integration into the team.

Various part-time roles: Promoter and sales representative of T-Mobile Holiday prepaid pack (Best promoter and seller for summer 2011). Educator on the project "Development of Information Society in Montenegro," with the goal of enhancing computer literacy, increasing knowledge and internet usage, raising awareness of the importance of the internet, and promoting information culture in high schools and universities across Montenegro. Also, responsible for taking care of computer systems and networks during the project. Leader of extras, responsible for organizing and coordinating extras on the set of advertising campaigns.

Chinese Government Scholarship

Ceepus scholarship award