Ignacio Soto Pérez

CEO of Boomerang TV, a Mediawan Group company. Responsible for the overall management, leadership, and development of the company, leading both strategy and execution in a global, multi-platform audiovisual environment. Focused on sustainable business growth, the creation of high-value content, and talent development, while driving digital transformation and the evolution towards new formats and distribution models.

Responsible for all business areas of the radio business of Grupo SER (Cadena SER, Los40, Los40 Classic, Los40 Urban, Los40 Dance, Cadena Dial, Radiolé). Managed over 1,360 employees, operations in 80 own centers in major cities, and agreements with more than 60 associated radio companies. Organized over 1,300 annual events. • Economic results: +22% revenue (2021–24), surpassing the market by +5 points and multiplying EBITDA by 2.3 in an inflationary environment of 18%. • Audiences Growth: +10M listeners in 2025 (maximum in 8 years) and a 55% share in music. Historical records for radio in Cadena SER's flagship programs. • Digital transformation: Launched a digital ecosystem (podcast, streaming, video). SER in the top 5 worldwide in digitalization, with +40% digital audience, +60% in podcasts, +50% in streaming, and x10 in video. Strategic agreements with Spotify, Amazon, Google, Apple, Meta, Microsoft. • Innovation: Pioneer in the integration of AI applied to media (Victoria and Verificaudio projects, internationally awarded) and in Data, creation of a Data Lake in Google Cloud, unified CDP, and BI dashboards. • Local commercialization: Reactivation of the local network (more than 400 salespeople), implementation of CRM (Dynamics) and BI (Power BI), promotion of cross-commercial products, and launch of the online advertising purchase portal SER Publicidad.

Promotion from Spanish Association of sectoral actions, events, and studies focused on highlighting Radio as a medium and Radio advertising. • Sectoral negotiations with Ministries, management entities, and workers' representatives.

Founder of the fund, CEO until 2014, and Advisor until 2020. A €15M venture capital fund regulated by the CNMV that invests in innovative digital companies. • Responsible for fundraising, deal flow, and investment in startups such as Fintonic, Adglow, Eshop, and Bucmi.

Internationally responsible for the revenue of all media businesses of Grupo Prisa in Spain, Colombia, Chile, Mexico, and the USA (€400M in advertising revenue). Managed commercial and marketing activities, revenue streams, advertising transformation, and generation of new income. • Diversification through the development of digital revenue, branded content, and events, which came to represent up to 46% of total revenue. • Launched the first Publisher Trading Desk for Hispanic media based on data. • Acquisition and integration of Latam Digital Ventures (Mexico and USA). • Launched Prisa Ventures (VC media for equity) and Influtop (influencer platform).

Responsible for the business of all media in the press area. Optimization of P&L, digital transformation, product innovation, and revenue diversification. • Digital transformation of El País, AS, and Cinco Días: +33.5% in audiences and global leadership of El País and AS in Spanish-speaking markets and #16 overall in Comscore. • Digital advertising: +27% (2015) and +15% (2016), reaching 41% of revenues. • Internationalization with editions in the USA, Mexico, Colombia, Argentina, and Chile. • Adjusted EBITDA +13% in 2015, tripling that of 2014 and reversing 5 years of negative margins. Efficiency plan -9% in costs.

I founded and led ONZA.TV, driving its positioning as a producer and distributor of TV content, with successful productions of national and international projection.

A listed media and entertainment group operating in the audiovisual sector: • Business and corporate reorganization after carrying out a build-up of 20 companies in the audiovisual sector. Launch of three divisions: Audiovisual Services, Content Production-Distribution, and Digital Services.

Responsible for business management, operations, and digital resources for all media and education businesses of Grupo Prisa. • Transformation of traditional business structures into scalable digital models. • Launch of Planeo (e-commerce, +1M subscribers and >€10M in sales). • Development of Librotea (book recommendation service) and acquisition-partnerships with web portals like Meristation.

Management of operations and global resources of the free-to-air TV channels Cuatro and CNN+. • Launch and development of the channels. Cuatro share >8% and commercial power ratio of x1.4. Optimization of results, achieving positive EBITDA in the third year. • Digital multimedia development. First VOD platform of a TV channel in Spain.