Ignacio Bustamante Calzada

Plan estratégico de marketing y comunicación del grupo

Coordinación y organización del departamento de marketing en cliente Grupo CTO, empresa líder en formación de posgrado del sector sanitario y Hacienda Pública, en España, Italia y Latinoamérica: - Dirección e implementación del plan estratégico de marketing. Dirección del programa de fidelización para el sector sanitario.

VoD and linear channel. Broadcasting in Spain and Portugal through multidevice OTT platform and other telecommunications companies: Vodafone, Orange, Euskaltel, Másmóvil, Ahí+, AOTEC, ACUTEL in Spain, MEO and Vodafone in Portugal. Executive Manager of the channel coordinating all the areas: Content, production, programming, distribution, advertising and marketing. Results 2018: 34% growth in paid subscriptions in OTT and 22% in telecommunication companies. 48% growth in advertising revenue. 28% EBITDA growth

Responsible for the strategic marketing plan for Spain and Portugal (digital marketing, advertising marketing, communication, distribution and promotion) Leading the digital transformation of the company and managing new projects to develop and diversify the company. Member of the steering committee.

- Digital marketing Responsible for the strategy development and the design of content websites. Leading the revenue strategy: display, programmatic and native advertising, branded content, digital subscription models and e-commerce. Analytics, SEO, SEM, social networks, and social advertising strategy Training and developing the sales department. - Sales and distribution Trade marketing / promotions. Subscription Loyalty Programs Market research and business plans for the launch of new publications/products - Advertising marketing Circulation and audience analysis of our own products and our competitors Media Kits development to support sales. Commercial budget and price strategy. Development of high value proposals to key accounts. - Communication Events, PR, e-mailing, press releases and corporate identity.

Sales Operations – Key Accounts Analysis and approval of sales operations for SME and Key Accounts. Coordinating project and special operations for Premium clients. Marketing Department Product responsible: Business plan, marketing actions and communication. Pilot projects management and coordination: VRA launch (first device with wireless Internet connection.)

Developing the marketing and commercial plan for the attraction and loyalty of clients. Developing marketing and advertising tools. Selling IT products and services for companies Training companies for the proper use of the Microsoft Office tools for business: Word, Excel, Powerpoint, Access

Leading the world biggest student organitation in Spain. Coordinating a 4 VP team, 35 local committees and more than 500 students all over Spain Managing the strategic plan of AIESEC in Spain Representing AIESEC in Spain in the global plenary (more than 100 countries) Representing the association in several youth forums Speaker in national and international AIESEC conferences Responsible for the key partnerships in the organization: PricewaterhouseCoopers, BBVA, INJUVE, Ministry of Labor and Social Affairs, Spanish Youth Institution, REPSOL, Cap Gemini, Procter&Gamble, AENA, etc.

Executive Master of Marketing and Sales Management