Ignacio Orihuela Navarro

Led the full market launch of Izify in Colombia — from zero to a validated commercial operation in one of Latin America's most competitive markets for restaurant and retail tech. Key achievements: Closed clients across diverse business sizes, validating product-market fit in a new geography Built strategic partnerships with Cámara de Comercio de Bogotá, Cámara Gastronómica de Colombia, and Cámara Retail Colombia Secured agreements with local payment acquirers (including Bre-B integration) and hardware providers Represented Izify at major industry events: Fintech Summit Barranquilla 2025, Colombia Tech Week 2025, Starco Medellín 2026 Selected as Top 30 finalist out of 400+ startups at DistritoLab Bogotá 2025 Designed a lean onboarding process reducing activation time from 2 weeks to under 10 minutes — fully compliant with payment gateway and SaaS requirements Adapted product, pricing, and GTM strategy to Colombian market conditions Built commercial SOPs, sales processes, and operational playbooks from scratch Implemented AI-first culture across internal workflows and team processes Led an international team across operations, sales, and customer success

Led commercial operations for Bolt Food Malta in one of Europe's most concentrated and competitive food delivery markets. Key achievements: • Increased market share by 9 percentage points in under 12 months, achieving leadership across 3 of Malta's 4 key commercial zones • Delivered the strongest sales semester and best Q2 in Bolt Food Malta's history, achieving record merchant acquisition results • Designed and executed a hyperlocal acquisition strategy, coordinating closely with operations, logistics, and product teams to systematically win key merchants across the island • Developed a multi-channel acquisition strategy combining outbound prospecting, inbound optimization, field sales, and data-driven lead generation • Created a merchant referral program that was later adopted and tested by multiple Bolt Food markets across Europe • Recruited, coached, and developed sales talent, transforming an understructured team into a disciplined, KPI-driven commercial operation • Led hiring, onboarding, and performance management processes to support commercial growth • Launched a new retail vertical, expanding Bolt Food's addressable market beyond restaurants • Designed sales playbooks, operating cadences, KPI dashboards, and commercial processes to improve team productivity and execution

As COO at iZi Soluciones Digitales, I oversee all company operations, particularly focusing on Sales, Marketing, and Customer Success. My role encompasses managing P&L, budgeting, strategic growth planning, project development, partnerships, talent strategies, software integration, and ensuring high-quality standards. I actively engage in hands-on leadership across diverse business functions.

Craft and execute comprehensive digital marketing and sales strategies to propel our SaaS solution to new heights, going beyond strategy to lead hands-on operational execution. Established and scaled Sales and Marketing departments from the ground up

Managed import operations as the link between the importer, suppliers, and MSC agents globally. - Evaluated and planned projects with a focus on the logistics chain. - Negotiated with clients and prepared performance-based reports on the company's services. - Managed freight forwarders key accounts - Managed customer service: Handled claims, tracked cargo, issued arrival notices, updated rates, and provided support to various areas of the company. - Consistently worked with Microsoft Excel and Outlook.

Planning and executing marketing & sales campaigns for different customers around Australia. -Manage and motivate a team of sales professionals to achieve sales targets and exceed customer expectations. -Oversee onsale sales and outbound marketing initiatives to drive brand awareness and generate leads. -Collaborate with cross-functional teams to develop and implement marketing & sales campaigns that align with business objectives. -Train sales staff in effective sales skills and techniques.

I joined the bank through its prestigious Trainee Program, which provided me with a comprehensive understanding of the bank's operations and allowed me to collaborate with colleagues from various departments. The program lasted for three months, and it allowed me to gain a deep understanding of the bank's products, services, and customer base. Following the Trainee Program, I was fortunate to join the Commercial Area as an Executive for Banking for Small and Medium-Sized Enterprises (SMEs) and Individuals. In this role, I played the role of managing and expanding our client portfolio. Some key activities included: - Identifying and acquiring new clients from various channels, providing them with expert financial advice to support their business growth. - Analyzing client activities to assess risk and determine appropriate loan amounts. - Steadily growing our client portfolio and managing key accounts to ensure profitability and customer satisfaction. -Proactively resolving customer issues and fostering strong relationships with clients to build loyalty and trust.

The Master of Project Management provides you with the advanced project management skills you need for hands-on project management. This course is an ideal complement to your on-the-job experience and equips you with the fundamental methodologies, modelling and analytical techniques for the design and implementation of projects across a wide range of industries.

Coursework that focuses on the principles and practices of marketing management, consumer behavior, market research, advertising and promotion, and sales management. Students in this program also study general business concepts such as finance, accounting, and operations management. It gives the opportunity to participate in case studies and projects that allow to apply the gained knowledge in real-world situations.

Bachelor of Arts ( BA in International Business) -Desarrollar estrategias de comercialización internacional, aprovechando los convenios y tratados comerciales internacionales. -Utilizar tecnologías de información para la operación, comercialización y toma de decisiones a nivel internacional - Promover el desarrollo de la inversión y del comercio exterior -Conocer y aprovechar las estructuras de diversos países para generar nuevos negocios e integrarlos internacionalmente. -Detectar, analizar y aprovechar oportunidades de negocios entre empresas y países del mundo