Ignacio Galan

I am helping founders and CEOs turn good ideas into profitable, globally scalable businesses. Leveraging on my previous experiences, I now work one-to-one with ambitious teams to unlock the next stage of growth. 🔧 Hands-on operator | Design, test and iterate GTM plans that survive first contact with customers in both B2B and B2C 🚀 Distribution builder | Map omnichannel routes, broker retail & on-premise partnerships, speed sell-through 💎 Premiumization architect | Elevate story, pack architecture & experience to lift price points and margins 🌍 International scaler | Prioritise markets, secure best-fit local partners, navigate compliance without losing brand soul 📈 Revenue engineer | Drove 20–25 % volume & profit uplifts at Moët Hennessy; scaled Spain’s first online grocery P&L at Ulabox 💸 Fund-raising ally | Translate operating metrics into investor-ready narratives; support Seed → Series C closings 🧑‍🤝‍🧑 People & culture coach | Level-up founders and emerging leaders while embedding high-trust, high-output habits 🛠 Toolbox | CRM & analytics, pricing science, shopper insights, experiential activation, negotiation in 5 languages ⚙️ Verticals served – premium F&B, beauty & cosmetics, wellness, DTC CPG, luxury tech, and digital marketplaces. 🧭 My values – curiosity, candor, pragmatism, and radical ownership. Open to advisory engagements, fractional C-suite roles, and special projects worldwide. 📩

• Lead the commercial department at HealthTech Innovations SL, focusing on AI and RFID-driven surgical nursing solutions. • Define go-to-market strategies to enhance product visibility and market penetration. • Negotiate and sign strategic deals to foster partnerships and drive growth.

Promoted by senior leadership to design and execute commercial strategies for the full portfolio across the U.S. East Region, targeting high-end / high-profit clients. Led a team of 25 in 2 levels: 5 Sales and Experiential Managers & 20+ specialists across the US East Region. Crafted the strategic positioning of the portfolio, carefully curated programming, and oversaw flawless execution in partnership with distributors across 10+ states. +$200M revenue 🔹 Key Responsibilities: ✔️ Designed and implemented commercial strategies across the On Premise universe: top hotels, resorts, restaurants, cocktail bars, and private member clubs. ✔️ Directed marketing programs and account management, tailoring activations, education, and brand experiences to elevate visibility and customer engagement. ✔️ Oversaw distributor networks, managing a wide range of salesforces by state. Implemented pricing strategies, incentives, and new product launches to ensure alignment and maximum ROI. ✔️ Built high-value partnerships with organizations such as USTA (US Open), PGA, and NBA to expand brand exposure through premium lifestyle experiences. ✔️ Mentored and coached Key Account Managers and Specialists, empowering teams to exceed KPIs and deliver flawless execution while fostering cross functional collaboration 📌 Key Takeaways: ✔️ Strategic Sales Leadership: Delivered high-impact strategies that drove both volume and profit growth across top-tier On Premise accounts. ✔️Distributor & Stakeholder Management: Improved WoW modifying talent structures, redefining JD's, investments, promotions, etc. ✔️Team Development & Coaching: Built and guided a high-performing team, fostering long-term success and future leadership talent. ✔️Luxury Brand Elevation: Executed bespoke activations and partnerships that reinforced MH’s portfolio impacting core consumers ✨ Passionate about combining strategic vision with commercial performance, about team leadership and brand execution to maximize ROI.

Promoted to lead a team of 7 in Business Development, Marketing & Partnerships, shaping and rolling out brand strategies for Moët Hennessy’s prestige portfolio across the Eastern U.S. (24 states). Took on the role of market expert, creating regional plans that boosted impact, visibility, and business performance in both revenue and profit. 🔹 Key Responsibilities: ✔️ Defined and executed regional Marketing plans across digital, social, experiential, and demand-generation channels for 3 prestige product lines (sparkling wines & chapagnes). ✔️ Partnered with Sales & Trade Marketing teams to design high-impact programs that supported sales and profit objectives, optimizing A&P budget allocation and ROI. ✔️ Created and implemented localized activations, sponsorships, and collaborations to enhance brand awareness, image, and consumer engagement. ✔️ Served as the link between regional markets and global HQ (Paris/NYC), ensuring local execution while maintaining strategic consistency with maison guidelines. 📌 Key Takeaways: ✔️ Commercial Growth: Drove major regional sales increases by innovating launch strategies with local sparkling wine brand, Chandon (event, sponsorship, and experiential), later adopted as LVMH best practice. ✔️ Partnership & Sponsorship Excellence: Negotiated high-profile collaborations with NBA, USTA (Cincinnati and DC Tennis Open) and main US golf tournaments turning high fees into profitable brand investments while driving sales and consumer pull in branded spaces. ✔️ Localized Engagement: Boosted consumer connection through celebrity collaborations and unique activations, such as NBA All-Star Weekend in prestige venues. ✨ Strong believer in blending strategic creativity with commercial discipline, ensuring luxury brand elevation while delivering measurable business results.

Promoted to manage a team of 16 hands-on Brand / Channel Specialists over 9 states. Partnered with National Marketing Team to analyze consumer behavior across various cultural and demographic segments. Oversaw team in event planning and management of localized, market-specific PR and customer experiences. • Drove marketing analytics that identified strategic undercapitalized opportunities, increasing both market penetration and revenue. • Delivered significant improvement in KPIs by aligning team goals and focus with national and regional priorities and retail categories (AFAM, Hispanic, Hotel, Gifting).

Appointed one of 1st 3 members named to the global Innovation Lab at Moet Hennessy’s Headquarters in Paris (MH Lab 78). • Drove development of groundbreaking projects for all MH brands focusing on consumer experiences. • Successfully led NPI of 10+ marketing innovations from concept to high-impact launch in 6mos, outperforming all company benchmarks. > Created and oversaw 1st holographic tasting ever with Microsoft HoloLens; facial recognition for shop windows with Kinect; virtual / augmented / VR & AR experiences with mapping and other disruptive tools. • Enhanced consumer experience using emerging tech– drastic increases in onsite interaction and sales conversions of featured products. • Built and presented successful case for investment into partners that opened significant new revenues.

• Created a consumer engagement programme across all channels that enhances the link between the brand and its global “Journey” concept, generating advocacy and increased ROS in the Off Premise channel. • Orchestrated the most successful digital activation in company history with the Goya Awards cinema platform – +50% in online engagement and +30% in social media interactions (during event). • Developed the iconic Moët Winter Lounge at Baqueira Ski Resort, recognized as a top branded On Premise project in Europe – and reproduced with “The Clicquot Terrace” in Grand Valira, Andorra. • Originated “Clicquot Airlines” concept – won MH Europe Innovation Award, rolled out worldwide. • Led the best-in-class project with Moet & Chandon's ambassador Roger Federer in Madrid with the largest media presence ever to generate extended coverage, increasing desirability of the brand by 2 points , aligned with Brand Health Tracker previous results and goals.

• Managed business development for Spain’s 1st ecommerce platform supporting all major brands in Spain with category management and product strategies. Collaborated with e-commerce teams at each client company to develop and implement innovative marketing campaigns and pricing strategies. • Tapped for top accounts – P&G, Unilever, Kellogg’s, Coca-Cola – and grew almost 50% on almost every account. • Built disruptive online marketing campaigns and product launches for this groundbreaking leader, recognized as key in transformation from startup to successful leading e-grocery international group. • Delivered an average of 100% increase in product category performance across our brands.

Brand Manager Jr. - Schwarzkopf. Styling & Coloration. • Developed the first TV campaign ever redirecting consumers to a website to capture leads, generating a 200% growth of the total comapany's database in just 2 weeks, being able to impact consumers post-campaign with multiple promos and coupons. FMCG / CPG Cosmetics & Personal Care

Category Manager - Schwarzkopf FMCG - Hair (Hair care, treatments, styling, colorants). - Promo design - Launch campaigns - Market channels analysis

Marketing Department, Cosmetics Division. • Developed the first shaving gel under local brand La Toja, leading brand in shaving foams, improving the portfolio, gaining penetration and rejuvenating the core consumer target.

PDG - Programa de Dirección General by IESE - General Management Program for MD’s and CEO’s. By using the Business Case Method developed by Harvard, it provides innovative insights into the complex business challenges that a managing director, CEO or senior executive, face every day. By the end of the program, a participant will have strengthened their ability to maximize their organization’s performance, achieve excellence in both strategy and change management, and provide the perspective, commitment and shared vision that will take the organization to new levels of success.

ACC, Coach Ejecutivo Certificado por ASESCO, Asociación Española de Coaching. Avalado por la ICF, International Coaching Federation.

Exchange Programme in International Business/Trade/Commerce