Ignacio Caballero Torretti
Global Director of Marketing @ Frutas de Chile
About
• English native speaker with BA degree, with broad Marketing and Sales experience in multinational companies, leading and building an excellence marketing team. Main competencies: Results Driven, Sharp Strategic, Building Efficient work Teams, Fast learning, Creativity, Negotiation Skills, Setting of Priorities, Effective Communication and Interpersonal Relationships. • Specialized in Marketing, Commercial and Sales • Ascending professional carreer with great acomplishments and key learning during las 15 years of experience, my positions have been: Marketing Director, Marketing Manager, Franchise Manager, Product Manager (Senior – Junior), District Manager, Sales Representative and HR Analyst. • Main Responsibilities: o Marketing Director, leading the marketing team in the implementation of promotional campaigns in more than 20 markets, for increasing the consumption of Chilean fresh fruits in the main destination markets. o Marketing Manager in charge of all brands of an multinational company. o Up to 8 Product Manager under my leadership. o Product Manager in charge of the main brands of the companies, also manager of the key launches, and brands that need a trend change. o Leading the Operational Plan, Sales Budget, Expensed Budget and Strategic Plan (Marketing) for all the Company. • Key Milestones: o Implementing with success more than 16 promotional campaign in the world for the benefit of the Chilean fresh fruits. o Best Marketing Campaign of fruits in Asia 2018 o Surpassed Company Budget, growing double digit and accomplishing the best performance of the market, consistently and improved year after year. o Reinventing the Marketing team, creating / building an excellence team with great complementary skills and performing under extreme pressure, working side to side with Sales team. o Having 5 brands which become / consolidated as leader in their market (category) and best launches (in the company and in the market)
Chile
Santiago
Farming
Participación comunitaria, Gestión de eventos, Web3, Desarrollo de marca, Marketing integrado, Relaciones públicas, Medios digitales de pago, Rentabilidad de la inversión, Tendencias digitales, Marketing internacional, Gestión de presupuestos de marketing, Comunicaciones estratégicas, Gestión, Conocimiento del producto, Formación en comunicación, Habilidades sociales, Selección de personal por contrato, Fidelización de clientes, Gestión de ventas, Gestión de productos
Experience

Commercial Manager
Knight 7
Santiago, Chile
- Commercial Manager and co-Founder of new Strategic Consulting Company Services Involve: - Commercial Consulting - HR Consulting - Hunting Consulting - Field Force Strategy (Deployment) - Field Force Compensation System Industries Participating: Food (Commodities), Magazines, Publicity, Pharmaceutical.

Marketing Manager (Marketing Leader)
Santiago de Chile
Marketing Manager (Leader) of all the brands of AstraZeneca Chile • Key Milestones: o Surpassed Company Budget, growing double digit and accomplishing the best performance of the market, consistently and improved year after year. o Reinventing the Marketing team, creating / building an excellence team with great complementary skills and performing under extreme pressure, working side to side with Sales team. o Having 4 brands which become / consolidated as leader in their market (category) and best launches (in the company and in the market) o Handle and prioritise the portfolio to maximize utility and results overcoming market performance. o Winning with my team, Best Brand Plan in the World (inside the company) and 2 other global internal prizes. • Key Challenges faced and Overcome o New business opportunities o Redeployment Sales Forces, in key business unit of the company, reaching best launch in the market. o Building Inter-Area teams.

Product Manager
Novartis Chile S.A
Tareg & Exforge Product Manager o Overcoming bad years decreasing, to start growing up to double digit. o Reaching #1 and #2 Brand in the Market
Ignacio Caballero Torretti's Contact Information
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