Ignacio Caballero Torretti

Ignacio Caballero Torretti

Global Director of Marketing @ Frutas de Chile

About

• English native speaker with BA degree, with broad Marketing and Sales experience in multinational companies, leading and building an excellence marketing team. Main competencies: Results Driven, Sharp Strategic, Building Efficient work Teams, Fast learning, Creativity, Negotiation Skills, Setting of Priorities, Effective Communication and Interpersonal Relationships. • Specialized in Marketing, Commercial and Sales • Ascending professional carreer with great acomplishments and key learning during las 15 years of experience, my positions have been: Marketing Director, Marketing Manager, Franchise Manager, Product Manager (Senior – Junior), District Manager, Sales Representative and HR Analyst. • Main Responsibilities: o Marketing Director, leading the marketing team in the implementation of promotional campaigns in more than 20 markets, for increasing the consumption of Chilean fresh fruits in the main destination markets. o Marketing Manager in charge of all brands of an multinational company. o Up to 8 Product Manager under my leadership. o Product Manager in charge of the main brands of the companies, also manager of the key launches, and brands that need a trend change. o Leading the Operational Plan, Sales Budget, Expensed Budget and Strategic Plan (Marketing) for all the Company. • Key Milestones: o Implementing with success more than 16 promotional campaign in the world for the benefit of the Chilean fresh fruits. o Best Marketing Campaign of fruits in Asia 2018 o Surpassed Company Budget, growing double digit and accomplishing the best performance of the market, consistently and improved year after year. o Reinventing the Marketing team, creating / building an excellence team with great complementary skills and performing under extreme pressure, working side to side with Sales team. o Having 5 brands which become / consolidated as leader in their market (category) and best launches (in the company and in the market)

Country

Chile

City

Santiago

Industry

Farming

Skill

Participación comunitaria, Gestión de eventos, Web3, Desarrollo de marca, Marketing integrado, Relaciones públicas, Medios digitales de pago, Rentabilidad de la inversión, Tendencias digitales, Marketing internacional, Gestión de presupuestos de marketing, Comunicaciones estratégicas, Gestión, Conocimiento del producto, Formación en comunicación, Habilidades sociales, Selección de personal por contrato, Fidelización de clientes, Gestión de ventas, Gestión de productos

Experience

Frutas de Chile

Global Director of Marketing

Frutas de Chile

LinkedIn
2019-7 - Present · 7 yrs 3 mos

Santiago

Frutas de Chile

Director de marketing

Frutas de Chile

LinkedIn
2016-7 - Present · 10 yrs 3 mos

Las Condes, Santiago Metropolitan Region, Chile

Encargado de Coordinar e Implementar las Campañas de Promociones de la Fruta Chilena en el Mundo. Actualmente son 14 campañas internacionales por 8 millones de dólares aproximadamente.

Frutas de Chile

Coordinador Marketing

Frutas de Chile

LinkedIn
2015-6 - 2016-7 · 1 yr 2 mos
Knight 7

Commercial Manager

Knight 7

2015-1 - 2015-7 · 7 mos

Santiago, Chile

- Commercial Manager and co-Founder of new Strategic Consulting Company Services Involve: - Commercial Consulting - HR Consulting - Hunting Consulting - Field Force Strategy (Deployment) - Field Force Compensation System Industries Participating: Food (Commodities), Magazines, Publicity, Pharmaceutical.

AstraZeneca

Marketing Manager (Marketing Leader)

AstraZeneca

LinkedIn
2013-6 - 2015-1 · 1 yr 8 mos

Santiago de Chile

Marketing Manager (Leader) of all the brands of AstraZeneca Chile • Key Milestones: o Surpassed Company Budget, growing double digit and accomplishing the best performance of the market, consistently and improved year after year. o Reinventing the Marketing team, creating / building an excellence team with great complementary skills and performing under extreme pressure, working side to side with Sales team. o Having 4 brands which become / consolidated as leader in their market (category) and best launches (in the company and in the market) o Handle and prioritise the portfolio to maximize utility and results overcoming market performance. o Winning with my team, Best Brand Plan in the World (inside the company) and 2 other global internal prizes. • Key Challenges faced and Overcome o New business opportunities o Redeployment Sales Forces, in key business unit of the company, reaching best launch in the market. o Building Inter-Area teams.

AstraZeneca

Franchise Manager & District Sales Manager (Cardiovascular and Metabolism)

AstraZeneca

LinkedIn
2012-2 - 2013-6 · 1 yr 5 mos

• In charged of 5 brands: Dyslipidemia, Diabetes and 3 Hypertension. District Manager of 3 salesmen. • Surpassing budget and sustain growth of the franchise in sales and market share.

AstraZeneca

Senior Product Manager (Cardiovascular and Metabolism)

AstraZeneca

LinkedIn
2011-8 - 2012-5 · 10 mos

Chile

Product Manager of the Following Brands: Crestor, Onglyza, Atacand, Betaloc ZOK y Splendil

Novartis  Chile S.A

Product Manager

Novartis Chile S.A

2009-3 - 2011-9 · 2 yrs 7 mos

Tareg & Exforge Product Manager o Overcoming bad years decreasing, to start growing up to double digit. o Reaching #1 and #2 Brand in the Market

Novartis

Sales Representative

Novartis

LinkedIn
2008-7 - 2009-3 · 9 mos

Cardiovascular & Metabolims Line Full Time on West Santiago

Novartis

Human Resources Analyst

Novartis

LinkedIn
2007-3 - 2008-7 · 1 yr 5 mos

Compensation & Benefits Analyst

Novartis

Human Resources Trainee

Novartis

LinkedIn
2006-5 - 2007-3 · 11 mos
Nautica

Sales Representative

Nautica

LinkedIn
2003-12 - 2004-2 · 3 mos
Falabella

Sales Representative

Falabella

LinkedIn
2002-12 - 2003-1 · 2 mos

Education

Pontificia Universidad Católica de Chile

Pontificia Universidad Católica de Chile

LinkedIn

Business Administration & Economics

2002 - 2007 · 5 yrs
Universidad de Alcalá

Universidad de Alcalá

LinkedIn

Erasmus Program in Bussiness Administration & Economics

2004 - 2005 · 1 yr

Ignacio Caballero Torretti's Contact Information

Email

******@***.com

Phone

(**) *** ****

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