Idowu Akinrelere

- Lead, developed, and executed growth strategies to achieve key performance indicators and objectives for user acquisition, engagement, conversion, and revenue. - Developed and implemented data-driven user acquisition and marketing campaigns across various channels that reduced acquisition cost by 50%. - Developed and executed conversion strategies that improved user activation rate by from 40% to 63%. - Developed and executed retention strategies that increased monthly retention from 31% to 73%. - Created a universal products analytics events mapping and tracking plan to help measure product usage and engagement. - Guided and collaborated closely with the product and engineering teams on the implementation of the universal tracking plan and marketing technology stack. - Implemented Mixpanel dashboards to monitor key performance indicators. - Analyzed and interpreted data to identify growth opportunities, track core metrics, and provide actionable insights for product and marketing improvements. - Drove and implemented A/B testing and experimentation initiatives to optimize conversion rates and user experience. - Implemented an in depth user segmentation to drive more effective, personalised and coordinated communications to drive growth. - Monitored and reported performance metrics to key stakeholders.

Key responsibilities and achievements: - Worked with a cross functional team (Product, Design, Engineering, Partnerships and Sales) to establish growth strategies and tactics. - Lead performance marketing strategies (optimization for and experimentation on Google Adwords Search, Re-marketing, Facebook ads Campaigns, LinkedIn Ads, Instagram Ads e.t.c). - Provided hands-on optimization of ad campaigns across all marketing channels towards the company's performance KPI, with an emphasis on LTV, customer retention, and trades metrics. - Recommended and Implemented an in depth user segmentation to drive a more effective, personalised and coordinated communications to drive growth. - Created and developed a growth model/framework for Emails, SMS, App Notification and other growth communications. - Created and developed growth framework for Conversion Tracking and Attribution Tracking. - Created Events Tracking and Analytics plan for Mixpanel, Google Firebase Analytics. - Created product spec sheet for implementing Product Analytics, Events Tracking, Deeplinking and Attribution. - Proposed growth features and worked with product and engineering teams in implementing growth features. - Collaborate closely with Product, Comms and Design teams to transform ideas into compelling and personalized messages, product experiences, build coordinated campaigns to maximize the output of all efforts. - Trained content team on how to research and create SEO optimised articles focused on driving growth.

Key responsibilities that my role comes with: - Helping clients use digital marketing technologies to achieve business and revenue growth goals. - Researching clients products, services and current strategies in order to help clients identify needs and new opportunities. - Developing and implementing Digital marketing strategies for clients. - Defining and monitoring digital channels operational requirements and key performance indices. - Help clients acquire new prospects & leads - channeling such into the sales channel. - Responsible for digital channels business targets - number of new customers, number of hits, click-through, number of sales, number of downloads e.t.c. - Constantly exploring new channels for getting respective clients brand message and service offering out to new customers while maintaining old channels and retaining customers, with a focus on growing both market and customer share. - Above all, help clients grow their businesses via digital marketing.

- Responsible for social media content planning and implementation. - Proposed and implemented new digital marketing campaign strategy that is focused on app install conversion instead that which is focused impressions and reach. - Involved in planning, creation and implementation digital marketing campaigns to drive the Airopay app download and installs inline with identified business and marketing objectives. - Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Ensuring a consistent look and feel across all digital channels in adherence to branding and style guidelines.

- Revamped the MSBM Digital marketing strategy from that which is focused on impressions to that which is focused and optimised for lead conversions and purchase conversions. - Reduced the cost per lead by as much as 50% within a period of one month. - Reduced the cost per acquisition for MBA courses from 50% within a period of one month. - Worked with the Learning Management System development to create and map out the conversion funnel a for the MSBM Learning Management System. - Worked with the Learning Management System development team to Setup and Implemented Scalable eCommerce Events for the MSBM Learning Management System for Facebook Ads, Google Ads, and Criteo. - Setup and created scalable eCommerce audiences for Facebook Ads, Google Ads and other advertising platforms. - Setup, implemented and optimised conversion focused Facebook, Instagram, Google and Linkedin leads generation adverts. - Setup, implemented and optimised online purchases adverts across Facebook, LinkedIn, Instagram and Google Platforms - Created search Engine Optimisation audit reports and plan for the MSBM Learning Management System. - Recommended Liased and worked with 3rd party digital marketing service providers such as Eskimi and Cretio to ensure that campaign objectives are met. - Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Constantly performed industry and market research to support the sales teams efforts, sharpen lead generation campaign focus and improve lead-to-opportunity conversion.

- Setting up and implementing SEO, Search Engine Marketing, Social Media Marketing , Email Marketing, Retargeting & Remarketing Campaigns for clients. - Design, development and conversion optimisation of websites and landing pages. - Defining and monitoring digital channels operational requirements and key performance indices. - Performing SEO audits to identify various issues impacting clients’ search engine performance.

• Analysis and interpretation of geophysical data using seismic attributes and was able to relate what was been taught in the classroom to real time industrial applications. • Performed 3D seismic attribute analysis and interpretation on a 3D seismic volume from the Forties Field and identified subtle structural and stratigraphic discontinuities which could act as possible bypassed pay traps within the Charlie Sand complex reservoir.

- I was responsible for the evaluation, analysis and recommendation of IT infrastructure (hardware and software) to clients. This is based on the available technology, feasibility in our local environment, client’s requirement and budget. - Coordinated and worked with a team of network engineers, programmers and designers, ensuring that our projects were completed within the designated time frame.

Course Modules include Salt Tectonics, Structural Geology, Exploration Geophysics, Seismic Interpretation, Petrophysics, Biostratigraphy, Reservoir Sedimentology, Petroleum Geochemistry, Prospects Evaluation, Basin Analysis, Risk Analysis and Production Geology. • Final M.Sc. Dissertation with Foster Findlay Associates (ffA), Aberdeen: “Resolving The Remaining oil In A Super-Mature Giant Turbiditic Oil Field Using Seismic Data”. Performed and interpreted 3D seismic attribute analysis on a 3D seismic volume from the Forties Field for the purpose of enhanced illumination of detailed reservoir architecture to enable believable trap description for 4D targets Charlie Sand complex of the Forties field, UKCS.