Gökçe Karakaya

Sponsorship Specialist @ Zorlu Performans Sanatları Merkezi

About

5+ years of experience in brand & event marketing, sponsorships, and On-Premise (On Trade/ Horeca) marketing across FMCG and culture industries. Industrial & Systems Engineering and Brand Communication. Channel marketing, visual investment planning, and brand activations that enhance visibility and ROI. Skilled in agency, supplier, and POS management with strong collaboration across Brand, Trade, Sales, and Legal teams. Budget management, reporting, and strategic presentations; analytical and results-oriented.

Country

Türkiye

City

Istanbul

Industry

Information Technology & Services

Skill

SAP (ERP), SQL, Strategic Business Partnerships, Project Management, Web3, Metaverse, Collaboration across Brand, Trade, Sales, and Legal teams., Event Management, Marketing Operations, Stakeholder Management, Contract Management, Logistics Management, Sustainability , Internal Communication, Presentation Skills, On Trade, Off Trade, Sales, ROI, Product Management

Experience

Sponsorship Specialist

Zorlu Performans Sanatları Merkezi

2026-4 - Present · 6 mos

Zorlu PSM

Sponsorship Partnerships and Brand Communication Specialist

Selectist

2024-4 - 2026-4 · 2 yrs 1 mo

Drive sponsorship and marketing strategy at Frankhan by Selectist, a premier culture and nightlife destination in Istanbul. Manage end-to-end brand partnerships, leading reporting, budgeting, and long-term relationship development to create high-impact, elevated brand experiences.

Anadolu Efes Women Field Sales MT

Anadolu Efes

2024-5 - 2024-12 · 8 mos

Anadolu Efes Head Office at Buyaka, Ümraniye

Contributed to regional sales operations by executing campaigns, optimizing distribution channels, and analyzing KPIs to improve field performance. Enhanced customer acquisition, retention, and overall sales efficiency through strategic planning and data-driven insights.

Sabancı Holding - Sustainability Intern for TeknoSA

Sabanci Holding

2023-3 - 2023-6 · 4 mos

Teknosa Head Office, Maltepe

Supported TeknoSA’s sustainability roadmap through waste and energy initiatives, ESG research, and internal engagement campaigns on environmental responsibility.

On Premise Event Marketing Intern

Red Bull

2022-1 - 2023-3 · 1 yr 3 mos

Red Bull Turkey Head Office at Emaar Shopping Mall, Üsküdar

Supported on-premise event marketing and brand activations for Red Bull by assisting in cross-functional coordination, on-site logistics, and KPI tracking. Contributed to improving brand awareness, consumer engagement, and operational efficiency across events.

Operations Management Intern

NFT Biennial

2022-11 - 2023-1 · 3 mos

Managed digital art and Web3 event operations, bridging metaverse installations with physical venues and supporting hybrid logistics and audit processes.

Sponsorship Intern

İKSV

2020-1 - 2022-2 · 2 yrs 2 mos

Nejat Eczacıbaşı Building, Şişhane

Supported the development and execution of sponsorship strategies across İKSV’s flagship festivals and events, including the Istanbul Film Festival, Istanbul Music Festival, Istanbul Jazz Festival, Istanbul Biennial, and Gezgin Salon Festival, alongside special projects. Contributed to partnership management, brand integration, and stakeholder engagement to enhance visibility and long-term collaboration value.