Ida Wang

• Lead the development of targeted content products covering Mainland China, Hong Kong and Taiwan, translating market trends and commercial insights into practical, customer-focused narratives for New Zealand exporters. Manage the end-to-end content production process in collaboration with subject matter experts, including audience analysis, topic planning, data collection, expert engagement, desktop research, and content development. Deliver 10+ new insights articles and maintain a library of 20+ pieces annually. • Conduct research using a wide range of internal and external resources, including CRM and One Reports, as well as industry databases such as Euromonitor, Mintel, Global Trade Atlas and Statista. Also leverage AI tools including ChatGPT, Claude, and Copilot to support research, analysis and content production workflows. • Drive regional content distribution strategy in collaboration with business development and marketing teams, executing across multiple channels including LinkedIn, newsletters, paid campaigns and customer events. • Conduct traffic analysis and prepare regular reporting to support strategic planning and continuous improvement. Accountable for the traffic performance of Greater China content and play an active role in meeting NZTE’s annual content KPIs. • Develop and manage the regional content strategy, aligning content priorities with NZTE’s global brand guideline, regional market priorities and evolving customer needs. Lead annual and quarterly content planning and coordinate regularly with HQ editorial team. • Support major trade and business engagement events in China, including the China International Import Expo (CIIE), key industry exhibitions and New Zealand trade delegation visits. Contribute to unified brand messaging through press materials, stakeholder interviews, event communications and customer-facing content.

• Produced news content for WSJ’s Chinese-language site (CWSJ), including pitching, translating, localizing and editing stories from the English edition for Chinese audiences. Collaborated closely with reporters to verify facts and ensure the accuracy, consistency and editorial integrity of published content. • Managed CWSJ’s presence across major social media platforms, including WeChat, Weibo (20M+ followers), Facebook, X (1.1M+ followers), Instagram and LinkedIn. Developed platform-specific social copies and multimedia assets to maximize audience reach and engagement, while supporting the launch of interactive campaigns, including surveys and live-text coverage. • Supported the production of additional editorial products, including targeted newsletters tailored to specific audience segments, as well as explainer-style videos and infographics designed to enhance storytelling and reader engagement. • Monitored content performance and audience behavior through regular traffic reporting and analytics. Conducted competitor and trend analysis across leading international and Chinese media outlets, including Bloomberg, Financial Times, The New York Times and Caixin, to inform content strategy and audience growth initiatives.

• Produced news stories and video content for CGTN’s global audiences, ensuring timely, accurate and digital-ready coverage across multiple platforms. Consistently delivered 1-2 new stories per day, managing the full cycle from pitching through to publishing. • Managed CGTN’s YouTube channel and conducted regular performance analysis to support audience growth and content optimization. Monitored and benchmarked international media competitors, including BBC, CNN and RT, analyzing content performance and engagement trends to inform channel strategy. • Contributed to CGTN’s special coverage marking the third anniversary of the Belt and Road Initiative in 2016. Produced feature stories and supported the development of related multimedia content, including videos and interactive H5 programs integrated into WeChat.