Ida Ezra

Dettol Personal Care - Hand Hygiene & Shower + Bar Soap NPDs

Manages Harpic portfolio for Malaysia and Singapore across multiple range such as: Toilet Bowl Cleaner, Bathroom Cleaner, In the bowl, and In the Cistern. As the market leader, we're constantly growing the category. Reaching out to new consumers by introducing Harpic products added into their bathroom cleaning regime.

Manages Lysol's portfolio for Philippines market, under Personal Care such as: Hand Sanitizer, Hand & Body Wipe, Hand Soap, OTG Disinfecting Spray. Local communication strategy, develop product and packaging initiatives, implement pricing strategies, plan & execute integrated marcomm, and partnerships. New product launches during this pandemic, protecting consumers against the spread of virus.

Plan, manage & execute brand building and advertising activities across my portfolio brands: Stout, Craft, Value for money, Shandy, and Alcohol-free brew. Connor’s Stout Porter, Royal Stout, Brooklyn Brewery, Skol, Jolly Shandy, and Nutrimalt. • The launch of Connor’s Challenge unbranded and branded taste test campaign nationwide. • New packaging launches for Skol, Royal Stout, Jolly Shandy, and Nutrimalt across all SKUs in all channels nationwide. • Launching of new product, support on Brooklyn’s flagship outlet in Genting, Highline. • Managed all ATL & BTL activations across all brands.

Retail experience, On-ground activation, Dine and Drive events, Product launches, Digital strategy, ATL, and BTL Brand Collaborations: AirAsia, Allianz Insurance, Entrepreneurs' Organization, The Star, Gamuda Land, Paramount Property, Mah Sing Property, Maybank, MyClear, Malaysian Retail Chain Association (MRCA), NSTP, Oriental Group, Quill City Mall