Brianna Chester

We are a brand architecture firm. We help serial entrepreneurs produce impactful brands to effective marketing solutions.

Iconic Minds Inc. is the ultimate destination for comprehensive business development solutions and custom apparel. We specialize in branding, marketing, social media, mentoring, and more, applying a unique blend of expertise to craft effective brand identities and strategies. Our system offers continuous learning opportunities, valuable connections, and top-quality products. With a track record of assisting over 250 companies with branding, developing numerous websites and CRMs, and creating content for countless brands nationwide, I have established myself as a creative force in the industry. I've played a pivotal role as the creative marketing director for international and local events such as the Miami Nurses Week Fashion Show, the Wealth Development Summit, and What's the Tea? Coaching Expo. As an international keynote speaker, I deliver impactful presentations on topics including Branding Beginnings, Branding vs. Marketing, Conquer Canva, and Digital Marketing Acceleration. Additionally, our print division has empowered numerous businesses with high-quality print products such as event tents, tablecloths, menus, wraps, flags, and more. Iconic Minds Inc. proudly serves as the official marketing partner of Carter Capital PLLC, collaborating on workshops, events, and other initiatives. We also partner with Legacy Alliance Networking Group to provide local businesses in Birmingham, AL, with valuable knowledge through workshops and marketing tools. Let's connect and explore how Iconic Minds Inc. can elevate your brand and business to new heights.

As the Media Chair at Legacy Alliance Networking Group, I hold the distinction of being the youngest chair member on the board of directors, overseeing the Media/Marketing Division. In this role, I am responsible for: Training all members on marketing strategies, branding techniques, and business technology/systems to enhance their professional development and networking capabilities. Managing all media accounts and ensuring the maintenance of the organization's website to uphold a strong online presence. Facilitating the onboarding process for new members by setting up their complimentary virtual business cards, providing access to the training portal, Google Drive, and other marketing/media-related resources. Collaborating with my own print company, Iconic Minds, to fulfill all print needs for the organization, ensuring high-quality materials that align with the brand's identity. Spearheading the design and implementation of branding and marketing initiatives for Legacy Alliance in partnership with Iconic Minds, ensuring consistency and effectiveness in promoting the organization's mission and values.

Membership Sales Specialist at YMCA As a Membership Sales Specialist at the YMCA, I collaborated closely with the Marketing Director to oversee all aspects of membership marketing, YMCA events, and promotional activities. My responsibilities included coordinating membership drives, developing marketing materials, and promoting membership benefits to the community. In addition, I spearheaded client retention efforts by proactively reaching out to past members to gather feedback and identify opportunities for rejoining. By conducting interviews with current members, I gathered valuable insights into facility feedback, which enabled us to enhance performance and improve member retention rates. One of my key roles was to provide informative and engaging tours to prospective members, showcasing the YMCA's facilities, programs, and offerings. Through personalized interactions and tailored presentations, I effectively communicated the value of YMCA membership and encouraged individuals to join our community. Overall, my dedication to fostering positive relationships with both current and prospective members contributed to the YMCA's mission of promoting healthy living, youth development, and social responsibility within the community.

As a versatile professional with a diverse skill set, I excel in roles that require a blend of client service, social media management, and photography leadership. In my capacity as a Client Service Manager, I specialize in strategic consulting to help clients understand their brand positioning. Acting as a liaison between clients, sales representatives, and graphic designers, I ensure seamless communication and coordination throughout the project lifecycle. From scheduling photographers and writers for articles or cover stories to obtaining client approvals on designs and layouts, I facilitate efficient collaboration to achieve project objectives. Furthermore, I oversee the proofing of magazine layouts before they are shipped to print, ensuring accuracy and adherence to brand standards. My meticulous attention to detail and commitment to quality contribute to the successful delivery of polished and professional materials. In addition to my client service responsibilities, I also manage the company's social media pages and digital marketing efforts. Leveraging my expertise in social media management, I develop engaging content strategies, execute campaigns, and analyze performance metrics to optimize results. As the Photography Lead, I am responsible for managing, recruiting, and training a team of photographers in Dallas and Houston for magazine projects. By fostering a collaborative and supportive environment, I empower photographers to deliver exceptional work that aligns with the company's creative vision. Overall, my comprehensive skill set and hands-on approach enable me to drive client satisfaction, enhance brand visibility, and elevate the quality of creative deliverables across various channels.

As a Sales Lead at New York & Company, I am entrusted with the responsibility of leading a team to achieve sales and credit goals, driving business growth and profitability. Leveraging my expertise in marketing, I continuously study new promotions and marketing strategies to effectively increase card sales and drive customer engagement. In addition to overseeing sales initiatives, I play a pivotal role in managing inventory and organizing the store layout to optimize the shopping experience for customers. By constructing floor sets of new marketing and inventory, I ensure that merchandise is displayed in an appealing and accessible manner, facilitating increased sales and customer satisfaction. My commitment to delivering exceptional customer service is paramount in my role, as I strive to exceed customer expectations and foster long-term relationships. I am dedicated to addressing customer inquiries, resolving concerns, and providing personalized assistance to enhance the overall shopping experience. Furthermore, I maintain meticulous records and input daily logs to report key performance metrics to upper management, providing valuable insights to inform strategic decision-making and drive continuous improvement initiatives. Through my leadership, strategic vision, and customer-centric approach, I contribute to the overall success and growth of New York & Company, driving sales, fostering team collaboration, and delivering exceptional service to customers.

As a Backroom Associate at Sears, I played a vital role in ensuring smooth operations and exceptional customer service within the merchandise pick-up area. I assisted members with their merchandise pickups, ensuring accuracy and efficiency in fulfilling their orders. My responsibilities included processing, organizing, and accurately labeling layaways, internet orders, and UPS orders to facilitate streamlined retrieval and delivery processes. I maintained a clean and safe work environment, adhering to company standards and safety protocols at all times. Additionally, I was responsible for unloading inventory trucks and efficiently processing incoming inventory to ensure optimal stock levels and availability for customers. I consistently achieved above-average metrics in pick-ups, exceeding the five-minute quota requirement and contributing to enhanced operational efficiency and customer satisfaction. Through my dedication and attention to detail, I played an integral role in delivering exceptional service and contributing to the overall success of the backroom operations at Sears.

As a Front Desk Associate at Jacksonville State University - Stadium Towers, I served as the primary point of contact for residents and visitors, ensuring a welcoming and secure environment within the facility. In my role, I diligently monitored facility access points, including entrances and exits, to maintain safety and security protocols. I effectively checked visitors in and out, following established procedures to verify guest credentials and maintain accurate records of visitor activity. Additionally, I provided overnight desk assistance, offering support and assistance to residents as needed during non-business hours. My commitment to attentive customer service and diligent monitoring helped foster a safe and supportive living environment for residents. Through my dedication and professionalism, I contributed to the overall operational efficiency and resident satisfaction at Stadium Towers.

As a Cashier at Walmart, I played a key role in ensuring smooth and efficient sales transactions for customers while upholding the highest standards of customer service. Responsibilities included accurately processing sales transactions and managing register till to maintain financial accuracy. I also prioritized cleanliness and safety in the work environment, consistently upholding store standards to provide a positive shopping experience for customers. Additionally, I demonstrated flexibility by preparing register lane inventory as needed, contributing to operational efficiency during peak periods. My dedication to exceptional customer service was recognized with two awards for "Great Customer Service," reflecting my commitment to exceeding customer expectations. Through my role as a Cashier, I contributed to the overall success of the store by providing excellent service and maintaining a welcoming environment for customers.

As a Playroom Assistant at the YMCA, I played a vital role in ensuring a safe and enjoyable environment for children while their parents utilized the facility. Responsibilities included monitoring children to ensure their safety and well-being throughout their time in the playroom. I maintained a clean and organized play area, adhering to strict cleanliness and safety protocols to create a comfortable space for children to play. Additionally, I managed the check-in and check-out process for children, ensuring accurate record-keeping and seamless transitions for parents and guardians. I also distributed snacks to children in accordance with YMCA guidelines. Through my role as a Playroom Assistant, I contributed to the YMCA's mission of promoting youth development, healthy living, and social responsibility by providing a positive and nurturing environment for children to learn and play.

Major: Communication (concentration in Public Relations). Minor: Marketing NAACP: Publicity Committee Red Cross Club: Secretary Public Relations Organization(PRO): Secretary 91.9 WLJS: Rotation Dj & Street Team Housing: Night Desk Assistant