Brian Ice

Responsible for all facets of Intelex’s marketing and strategy initiatives, which includes leading our digital marketing, demand generation & field marketing, branding & content creation, product marketing, and strategy teams.

Responsible for all facets of Intelex’s product initiatives, which includes leading a global team of 150+ across Strategy / M&A, Product Management, UI/UX, Engineering, and Cloud/Dev Operations to dream up, develop, and deliver products and solutions that solve our customers problems.

Responsible for all facets of Intelex’s marketing and strategy initiatives, which includes leading our digital marketing, demand generation & field marketing, branding & content creation, product marketing, and strategy teams.

Responsible for all facets of Intelex’s product initiatives, which includes leading a global team of 150+ across Strategy / M&A, Product Management, UI/UX, Engineering, and Cloud/Dev Operations to dream up, develop, and deliver products and solutions that solve our customers problems.

Leadership and P&L responsibility for a high tech business area with 200+ global engineering and product marketing employees. The responsibilities include establishing the strategic direction and staffing, developing, and leading the team responsible for developing product roadmaps, delivering new products, and managing the successful commercialization of the product portfolio through both direct and indirect channels across the world.

Leadership and P&L responsibility for a high tech business area with 200+ global engineering, product management, and product marketing employees. The responsibilities include establishing the strategic direction and staffing, developing, and leading the team responsible for developing product roadmaps, delivering new products, and managing the successful commercialization of the product portfolio through both direct and indirect channels across the world.

- Reporting to CEO, my responsibilities include leading overall product management and product marketing efforts for the company, which has a global software product portfolio that serves over 4,400 customers - including half of the Fortune 100 - and 19 million users. - Responsible for leading the management of the company’s product portfolio that consists of both legacy on-premise enterprise software products as well as new Software-as-a-Service (SaaS) cloud and mobile application solutions. - Responsible for leading overall product efforts in the development and execution of the product portfolio strategy which includes managing and growing a team of product managers and product marketing managers, interfacing with industry analysts, and interfacing with senior executives from our customers and partners.

Reporting to Chief Technology Officer (CTO), I was hired to lead overall product management efforts for the company. Immediately instituted a product management process at ANCILE, which included creation of a 3-year product portfolio roadmap to help increase visibility of candidate and planned product activities across the broader organization. Also, created and lead the Product Marketing team at ANCILE, which included hiring the product marketing managers and leading the team in collaboration with product management, marketing, business development, and sales teams to develop and execute go-to-market marketing strategies and enablement activities. - Worked with Engineering lead to develop and institute a Product Development Process (PDP) to continue increasing product development operational efficiency and quality. - Worked with Sales and Marketing leads to develop the company’s updated positioning and messaging as well as creation of the healthcare initiative business model. - Worked with Accounting lead in the creation, institution, and execution of the software product capitalization process, with the result being the capitalization of our cloud software costs. - Worked with Cloud Ops and Legal leads to create a new managed hosting offering, which included contractual SLA, marketing assets, and pricing of the new offering. The financial result of the new offering was increased subscription revenue by over 40%. - High performance and excellent results were rewarded with "ANCILE Peak Performer" award and promotion to Sr. Director of Product Management.

- Reporting to Director of Marketing of Cloud Enablement, I was hired to lead product management of Instrument Software product line to provide instrument software solutions to our cable and telecommunication customers with respect to test and measurement products. My responsibilities included developing a brand new Software-as-a-Service (SaaS) cloud solution for instrument management as well as managing two existing legacy instrument software product solutions. - Responsibilities included all aspects of product lifecycle management for the product line ranging from requirements development and prioritization for Agile Scrum development environment using JIRA, internal sales and sales support training, external product marketing efforts, and achieving product line financial targets. - The brand new Software-as-a-Service (SaaS) cloud solution was launched within the first year of development. We generated over 80,000 subscriptions sold for our cloud offering, with the number of subscriptions sold growing exponentially. - The financial results included increasing product line revenue by over 90% in year-to-year revenue, while also increasing margin percentage by close to 20% during that span.

- Reported to our VP of Market Development. Developed marketing requirements, product marketing materials, and sales enablement tools for our Infrastructure-as-a-Service (IaaS) cloud solutions. - Responsibilities also included Roadmap planning and leading overall product lifecycle management activities to include concept analysis of new potential offerings. My ancillary responsibilities also include training of our Sales Engineering team, supporting our Sales and Sales Engineers in client presentations, and supporting quote generation. - The resulting revenue generation of the new products was over $10M within the first year of product launch.

Reported to our Director of Business Strategy. Worked as an internal consultant on strategic growth initiatives. Responsibilities included leading market analysis, competitor assessments, technology assessments, financial modeling, and business design development. The result of our collective work on a strategic growth initiative resulted in a strategic acquisition and the creation and standup of a new business area. I was subsequently tapped to lead product management for the new business area's product line.

- Simultaneously led multiple multi-disciplinary high-tech project teams with up to twenty team members in the development of high-tech systems that included both hardware and software development. - Project durations were 6 months to 1 year and ranged in value between $3M and $10M. The results were successful achievement of all project technical requirements while also coming in below budget and at or ahead of schedule for all projects.

Worked as a design lead on multiple DSP and Modem communications software systems. Responsibilities included firmware and software development. High performance and excellent results were rewarded with a promotion to program manager and engineering manager.

Worked as an individual contributor and design lead on multiple software systems. Responsibilities included firmware and software development. In addition to the full-time work duration stated above, I also interned with the company for 4 summers while completing my BSEE and MSECE degrees at Purdue.

Dean's List

Dean's List

Took the following leadership and management continuing education courses: - Strategic Leadership (August 2016) - Building More Effective Teams (November 2015) - Managing Yourself and Leading Others (October 2014)