Ibrahim Nagah, MBA
IOT Brand Manager @ Union Group
About
The world has witnessed many revolutions over years. One of its most important ones is the Electronical Revolution. Through my long and rich experience in Electronics Market, I learnt that there is no limitation for innovation . Being a part of a big organization with long arm in the Electronics market is very challenging, especially when it comes to smart devices in a very dynamic market like the Egyptian market. Over the last three years as a Brand Manager at Union Group Org., I had the chance to build Wearables and Accessories business from scratch. I helped one of our big partners "Huawei Egypt" to penetrate and lead this market in just two years. The fun didn't end, I succeeded to establish new brand "Buddy" in Mobile Accessories market and get to find a place for a new player among giants. Leadership is not something you get, it is something you earn. Through my previous experience as a Regional Manager i was leading a team of more than 30 persons in a dynamic environment. Flexibility, Empowering and investing in the team are my core values of my management style. I believe that keeping balance between Work and personal life is a healthy path to success. I like to build new friendships overseas and spend sometime in reading people's minds.
Egypt
Cairo
Consumer Electronics
Information and Communications Technology (ICT), Account Management, English, Communication, Retail, Sales Performance, Client Relations, Revenue & Profit Growth, Business Relationship Management, Business Development, Sales Strategy, Competitive Analysis, Sales Forecasting, Marketing Strategy, Brand Building, Sales Processes, Customer Relationship Management (CRM), Business-to-Business (B2B), Marketing, Channel Sales
Experience

IOT Brand Manager
Cairo, Egypt
• Develop product pricing and positioning strategies, • Translates brand elements into plans and go-to-market strategies, • Contact local and overseas suppliers to improve and maintain Union pipeline, • Coordinate with all departments over all product life cycle processes, • Perform the high-level communications with Vendors, Suppliers and manufacturers, • Support Marketing Team through product life cycle, • Oversees new and ongoing marketing and advertising campaigns, • Specify the research needed to obtain market information to determine Customers’ needs, • Recommend the nature and scope of present and future product lines • Acquire, select and Plan products catalogue, • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth, Huawei Accessories • Coordinate everything with our vendor (purchasing order- forecast- launching products – distribution plan – Sale in through target) • Monitor and analyze the sales, market, stock and offer solutions to expand business and enhance slow moving items performance. • Make, offer and contest for both sales team and dealers. Buddy Accessories • Market study to determine the market size and our target market share. • Find the suitable and trusted suppliers • Initiate the products check the quality, packing design, logo, QTY, warranty, pricing, sales channels. • calculate the lead time, Arrange the payment and shipping alongside with SC department. • coordinate with all departments to create our product. • R&D collect feedback from sales team about our products and new technology.

Regional Sales Manager
Upper Egypt
• Training, developing & motivating all organization from Elfayoum to EL Minya (upper Egypt) • Analyze and reveal reasons behind every breakdown point, • Achievement all sales Targets in my area (mobile -TV-HA-Acc) • Directing the organization through leadership, sales meeting, and contests. • Market Weekly visits, build a strong relationship with dealers, monitor sales team performance on ground and solve problems. • Check the inventory and daily sales. • Prepare daily and weekly activation summary reports, Prepare, analyze and report sales/Inventory/Purchases reports. • Analyze and report the market feedback in my area, and competitors’ performance.
Education

Marketing
Completed a master of business administration (MBA) with a specialization in Marketing. Developed expertise in strategic marketing, market research, and consumer behavior. Worked on several projects including market entry strategies and digital marketing campaigns.
Ibrahim Nagah, MBA's Contact Information
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